Cinema Insights

Cinema in Malaysia today is among the top entertainment option for people from all walks of life. It was once seen as a dying industry and this has changed tremendously ever since. The cinema industry has become one of the most flourishing ones especially with the...

OOH (Out of Home) Insights and ADEX

OOH or Out-of-Home media is perhaps one of the most exciting platforms for advertising in recent years. There is a broad range of media available in this platform which has provided advertisers and brand owners more options and new opportunities for advertising....

Radio in Malaysia – Background and Insights

Radio advertising in Malaysia is huge business. It has been around for decades and continues to play an integral role in media and advertising for brand owners and advertisers. Radio is currently the only and probably most accessible audio media available in Malaysia....

Newspaper Dailies insights

Print media in Malaysia is very similar to other countries. Referring mostly to newspapers and dailies, there are various forms and types for advertisers to choose from. There has been a steady rise of newspapers between 2010 and 2015 and this has changed the...

Digital OOH Insights

When it comes to Out-of-Home, or more fondly known as OOH marketing, the main keyword would surely be innovation. Marketers today have used all sorts of new methods in embracing OOH media and this has further compounded the scenario with the use of digital...

Cinema ADEX

Advertising in cinemas have been going through a lot of changes in the last decade or so in Malaysia. This is mainly due to the changing consumer behaviour particularly with the erratic market in the country. Cinema for entertainment During the late 1990s, there was a...

Video Production and Talent services

Are you a brand owner or an agency looking for high quality video production and talents for your campaign? Do you want your video to portray an accurate representation of your brand message in your campaign or even your corporate image? Main Elements in Video...
Retail Advertising

Retail Advertising

When it comes to Retail Advertising, it is important to note that it will work only in certain ways. The first thing you need to be aware of is that you are trying to increase customer traffic into your store. Whether you are a standalone retail outlet or a brand with...