Advertising on Chinese and Tamil Newspapers

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April 30, 2015
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April 30, 2015

Chinese and Tamil newspapers are available across Malaysia as they make up 2 of the 3 major communities. While Bahasa Malaysia and English newspapers are very popular and available around the country, Chinese and Tamil papers are more focused in their target segment. This is because advertising in Chinese and Tamil newspapers simply means that your marketing campaign is specially catered to reach readers of this community.

Malaysian Chinese and Tamil Newspapers

As such, your ads will need to be customized in terms of language, images and other factors so that they relate better to the communities involved. It must be noted that unlike English and BM newspapers, Chinese and Tamil papers can sometimes have higher circulation numbers which means that these media can be highly effective and impactful if you implement the appropriate strategy and marketing plan before venturing into buying media spots.

Media Spots in Chinese Newspapers

Among all the different languages available, there are the most variety when it comes to Chinese newspapers. Presently, there are more than 10 choices in Peninsular Malaysia and about 9 collectively in East Malaysia.

Sin Chew Daily

This Chinese daily has one of the highest circulation daily with slightly more than 400,000. Sin Chew Daily is published by Sin Chew Daily Corporation Bhd and is available in several regions.

Rate:

Starts from RM50 column/cm and goes up to RM93 depending on spot and region

Kwong Wah Yit Poh

This broadsheet Chinese paper is focused mainly in Penang and the northern region and is an effective media if you are targeting readers in the northern states

Rate

: Starts from RM14 column/cm

Nanyang Siang Pau

Perhaps one of the oldest newspapers in Malaysia. Nanyang Siang Pau is a broadsheet newspaper with readers ranging from adults to the middle-age group.

Rate

: Between RM35 and RM50

China Press

This broadsheet Chinese newspaper is available in the evenings and in Klang Valley. It remains as one of the most popular papers around with a circulation of about 80,000 daily.

Rate

: Between RM25 and RM50

Media Spots in Tamil Newspapers

Unlike other publications, Tamil newspapers are only available and published in Peninsular Malaysia. These papers are very specialized and focused on its own set of readers.

Tamil Nesan

This is the oldest Tamil newspaper which has been around for more than 90 years. Based in Batu Caves in Selangor, it is a broadsheet paper and is one of the most read papers in this category.

Rate

: Starts from RM9 per single column/cm

Tamil Malar

An alternate Tamil paper, Tamil Malar is targeted at urban readers and an effective media to use if your ad wants to reach this community.

Rate

: RM8 to RM20 depending on the day of the week.

Malaysia Nanban

This is a broadsheet paper and is published in Kuala Lumpur. Malaysia Nanban has a large following of reader-base in the urban and sub-urban region.

Rate

: Ranges between RM10 to RM20 per single column/cm

Makkal Osai

Rates for Makkal Osai start from RM12 and goes up to RM50 depending on the day of the week.

Nam Naadu

This is a broadsheet Tamil daily with rates starting from RM7 per single column cm.

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