Cinema Insights

Cinema in Malaysia today is among the top entertainment option for people from all walks of life. It was once seen as a dying industry and this has changed tremendously ever since. The cinema industry has become one of the most flourishing ones especially with the...

OOH (Out of Home) Insights and ADEX

OOH or Out-of-Home media is perhaps one of the most exciting platforms for advertising in recent years. There is a broad range of media available in this platform which has provided advertisers and brand owners more options and new opportunities for advertising....

Radio in Malaysia – Background and Insights

Radio advertising in Malaysia is huge business. It has been around for decades and continues to play an integral role in media and advertising for brand owners and advertisers. Radio is currently the only and probably most accessible audio media available in Malaysia....

Newspaper Dailies insights

Print media in Malaysia is very similar to other countries. Referring mostly to newspapers and dailies, there are various forms and types for advertisers to choose from. There has been a steady rise of newspapers between 2010 and 2015 and this has changed the...

Digital OOH Insights

When it comes to Out-of-Home, or more fondly known as OOH marketing, the main keyword would surely be innovation. Marketers today have used all sorts of new methods in embracing OOH media and this has further compounded the scenario with the use of digital...