Retail Advertising

Retail Advertising

When it comes to Retail Advertising, it is important to note that it will work only in certain ways. The first thing you need to be aware of is that you are trying to increase customer traffic into your store. Whether you are a standalone retail outlet or a brand with...

Below-the-line & Above-the-line Printing

When it comes to advertising, it is crucial to first identify how far you would go in terms of getting into ATL (above the line) and BTL (below the line) approaches. ATL and BTL How important are they being distinguished? The idea of using LINE has been around for...

What you must know about 3D Printing

3d Printer What is 3D printing one might ask. It is one of the more modern types of technologies used in manufacturing which is sometimes known as stereo-lithography. How it works is that it creates a 3-dimensional object with multiple layers of successive material...

Comparing Social Media

In marketing, it is imperative that the right tools are used at the right time in order to fully maximize your marketing dollars. Social media is now the buzz word for all forms of marketing. Fast replacing traditional media For contemporary marketers, social media...

Marketing for hotels

Hotels are big business. Whether it is an international chain or a small business operating a budget hotel, some form of marketing must be put in place to tell customers of your existence or you will lose out in the competition. What strategy works for hotels? There...