Using social media for marketing has become quite common today. Facebook will be the one most common names mentioned and used in this type of strategies. However, did you know that Facebook’s communication app, the Facebook Messenger is one which could give your campaign a boost?

What about Facebook Messenger

At the last count, Facebook Messenger users have surpassed the billion mark! In fact, it has been recorded that there are now more than 1.3 billion Facebook Messenger users every month. imagine that. Besides the usual communication apps like Whatsapp and WeChat, Facebook Messenger is one which every marketer should consider especially when you are on social media. After all, it is part of Facebook and naturally, you should be using this if you are on the platform.

What can you do with Facebook Messenger?

Unlike Facebook, the Messenger app gives you a different aspect of marketing and communications. What you might not know by now is that people are on messaging apps more than they do on social media platforms.

Capitalize on Messaging

Since the advent of the SMS, messaging apps have been the order of the day for mobile communication. In fact, a recent survey showed that there is now a huge gap between users of messaging apps and social media apps. The top 4 messaging apps are:

  1. WhatsApp
  2. Facebook Messenger
  3. WeChat
  4. Viber

These four apps have now surpassed the top 4 social media apps used by smartphone users which are:

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIN

With the gap between the 2 sets of apps getting bigger, isn’t it the right time for you to start planning your marketing campaigns around the messaging apps? And if you are, how should you go about with this?

Content, content and more content

Facebook Messenger offers an unprecedented channel for you to deliver content to your customers which was previously only possible through email. While email marketing is now obsolete with many regarding it as junk, users who opt to receive content via Facebook Messenger are more receptive. In a recent survey, it was found that the results where 200 to 500% higher than emails.

A great Pull strategy tool

Using Facebook Messenger, you can now adopt a more non-intrusive method to match your customers with their personalized contents. This can be done using chatbots which not only delivers content but one which will allow your users to search for content that they like. From there, they will be directed to only information that they need and at the same time pull them into your promotions.

Use events

Integrating the events feature of Facebook will be an interesting option. A lot of Facebook users are involved in many types of events around them. In fact, this is a great way to capitalize on this feature where you can now send information and reminders to your users which they signed up previously. From there, you get to gauge their participation and engagement in such events which will then help you chart the trend for future campaigns.

Sales Leads

Nothing beats any tool that can help you generate high-quality sales leads. You can get your users’ attention through the Messenger app. When you get better response rates, you will naturally get the potential to convert the sales leads into actual sales. In using chatbots, Facebook Messenger is able to reach thousands within a short period of time.

Engage, engage and re-engage

What Facebook Messenger could potentially bring you is that you can now reengage those whom you lost previously. For this, Facebook Ads would be the best. There are a few methods to do this which are:

  1. Click-to Messenger Ads
  2. Sponsored Messages

For the first type, you can now direct people from their one pages into a conversation in Facebook Messenger. If you can pull this through, it will be very easy to ensure that you get to talk to your potential customers. In the second type of ads, you will need to be more pro-active into initiating the person who has some form of interaction (whether it’s a Like or a Share) in your page.
Who then would be your target market here? You would typically want to target those who have visited your page, asked about the price but did not purchase anything in return. Facebook Messenger would be perfect to set up more conversations with them to find out why they ended up not buying anything from you.

One to one marketing

Like any other messenger apps, this is one platform that can give you all the leverage you need to engage your customers on a one-to-one basis. What you want to do here is to have your ad appear in the home tab of your customer’s (or potential ones) mobile app. Once they are in, you can now talk to them without all the ads like those that appear on the News Feed.

Customer relationship and support

Use Facebook Messenger as your tool to build customer relationship and for offering better support. It is as easy as that. When you can pull this through, you can be sure to almost leverage on the fact that your customers are very interested in your product or they just like to be engaged. Nothing beats offering speedy customer support which is timely, accurate and efficient.