Cinema ADEX

Advertising in cinemas have been going through a lot of changes in the last decade or so in Malaysia. This is mainly due to the changing consumer behaviour particularly with the erratic market in the country. Cinema for entertainment During the late 1990s, there was a...

Below-the-line & Above-the-line Printing

When it comes to advertising, it is crucial to first identify how far you would go in terms of getting into ATL (above the line) and BTL (below the line) approaches. ATL and BTL How important are they being distinguished? The idea of using LINE has been around for...

Snapchat Marketing

When it comes to marketing on social media, nothing beats the fact that you can more focused and targeted in every campaign you execute. One of the tools that should be given more attention than it deserves is Snapchat. Is Snapchat the same as the others? Not...

LINE Marketing

Back in 2011, when messaging apps were still quite new in the market, Japanese company launched the LINE app. While it did not match the performance of bigger names like WhatsApp, it was hugely successful in Japan. In fact, within 2 years, LINE became the largest...

Marketing for hotels

Hotels are big business. Whether it is an international chain or a small business operating a budget hotel, some form of marketing must be put in place to tell customers of your existence or you will lose out in the competition. What strategy works for hotels? There...