Advertising in car parks have become quite a norm in recent years especially among companies who are venturing into out-of-home (OOH) marketing campaigns. In most cases, advertising in car park or parking lots are provided in many types and areas which would be suitable for certain product and services.
The most prominent factor about car park advertising is that they can be very targeted and specialized. This is where ads must be specifically designed and intended to a specific group of consumers which in this case, vehicle owners. On one hand, ads could only be intended for the vehicle owners while on the other, it could be for specific demographic groups.
One of the highlights about advertising in car parks is that your ads get the maximum exposure to the right target market. It is a one of the very popular OOH media today because when a vehicle enters the car park of a facility, the driver will most likely be able to see the ads. Among the benefits include:
Car park advertising is most common in public places that are always frequented with visitors. Naturally, the most popular spots for car park advertising would be at shopping malls, entertainment outlets and office buildings where there will definitely be vehicles going in and out of these premises. This usually happens on a daily basis where certain locations could have thousands of vehicles each day.
The most common spots for ads in car parks would be the walls surrounding the parking spaces while spots on the barrier bar that governs the entrance and exit points are popular spots as well. Other places that make effective advertising spots include the space where patrons pay for parking and on the grounds.
The most suitable products and services that can use car park advertising would usually be the tenants of the specific premise. This would involve the brands that are operating within the shopping mall or in the office building. Apart from that, automotive brands, products and services in the car-care segment would find car park advertising an effective and highly impactful option for marketing as well because they will appeal to the vehicle owners.
Below are locations that are offered to advertisers in car parks.
When you plan to advertise in car parks, you should ideally take up a package to ensure a holistic brand campaign.
This could be in one of the following:
Most OOH media owners would be able to provide assistance if you are working on a campaign involving car park advertising. This will require a thorough media plan and execution. You will find that car park advertising options are usually found among facilities in commercial areas of:
Putting your ad in the car park of Pusat Perubatan Universiti Malaya would be ideal if you are targeting this group. There is an average of about 7,500 vehicles visiting UUMC each day with an average stay of 4.8 hours.
Menara 238 is one of the new buildings located in the heart of Kuala Lumpur. Located along Jalan Tun Razak, it is adjacent to Menara TH Selborn and not far from Celcom Bhd. As such, it gives your ads a lot of exposure to the vehicles travelling along and into the building. Among the options you can find here include: