Carat Malaysia
February 14, 2017
marketing funnel
The Marketing Funnel
June 21, 2017

Advertising in car parks have become quite a norm in recent years especially among companies who are venturing into out-of-home (OOH) marketing campaigns. In most cases, advertising in car park or parking lots are provided in many types and areas which would be suitable for certain product and services.

Car parks effective media for advertising

The most prominent factor about car park advertising is that they can be very targeted and specialized. This is where ads must be specifically designed and intended to a specific group of consumers which in this case, vehicle owners. On one hand, ads could only be intended for the vehicle owners while on the other, it could be for specific demographic groups.

Benefits of car park advertising

One of the highlights about advertising in car parks is that your ads get the maximum exposure to the right target market. It is a one of the very popular OOH media today because when a vehicle enters the car park of a facility, the driver will most likely be able to see the ads. Among the benefits include:

  1. Highly impactful
  2. Cost-effective and value-for-money
  3. Good catchment of audience
  4. Ideal media for direct advertising
  5. Easy to update as and when needed
  6. Perfect for creating brand exposure and awareness

Public places and locations

Car park advertising is most common in public places that are always frequented with visitors. Naturally, the most popular spots for car park advertising would be at shopping malls, entertainment outlets and office buildings where there will definitely be vehicles going in and out of these premises. This usually happens on a daily basis where certain locations could have thousands of vehicles each day.

Common spots in car parks

The most common spots for ads in car parks would be the walls surrounding the parking spaces while spots on the barrier bar that governs the entrance and exit points are popular spots as well. Other places that make effective advertising spots include the space where patrons pay for parking and on the grounds.

Products and services to car park ads

The most suitable products and services that can use car park advertising would usually be the tenants of the specific premise. This would involve the brands that are operating within the shopping mall or in the office building. Apart from that, automotive brands, products and services in the car-care segment would find car park advertising an effective and highly impactful option for marketing as well because they will appeal to the vehicle owners.

Specific locations for car park advertising

Below are locations that are offered to advertisers in car parks.

  1. Barrier gates
  2. Building facades
  3. Car Park entrance and exits
  4. Car Park pillars
  5. Lifts
  6. Parking tickets
  7. Pay stations
  8. High traffic locations

Rates and packages

When you plan to advertise in car parks, you should ideally take up a package to ensure a holistic brand campaign.
This could be in one of the following:

  1. Barrier Gate + Boom Arm + Autopay Machine = RM60,000 per month. Your ad will be seen at 28 car park locations around Klang Valley and Selangor at RM720,000 for a duration of 12 months
  2. Your ad on Parking Tickets @ RM0.20 each (300,000 tickets issued per month). Your ad will be visible at 28 car park locations around Klang Valley and Selangor at RM720,000 for a duration of 12 months

Media owners of Car Park ads

Most OOH media owners would be able to provide assistance if you are working on a campaign involving car park advertising. This will require a thorough media plan and execution. You will find that car park advertising options are usually found among facilities in commercial areas of:

  1. Property developers
  2. Hospitals and medical centres
  3. Local authorities
  4. Commercial buildings
  5. airports and others

Car Park advertising @ Pusat Perubatan Universiti Malaya

Putting your ad in the car park of Pusat Perubatan Universiti Malaya would be ideal if you are targeting this group. There is an average of about 7,500 vehicles visiting UUMC each day with an average stay of 4.8 hours.

  1. Barrier Gate + Boom Arm + Autopay Machine – RM14,000 per month or RM168,000 for 12 months
  2. Location 1 – Car Park entrance at Trauma and Emergency Tower – RM20,000 for 12 months
  3. Location 2 – Car Park entrance at Trauma and Emergency Tower and overhead plate (suspended from ceiling) – RM30,000 for 12 months
  4. Location 3 – Car park entrance at Multilevel parking complex – RM25,000 for 12 months
  5. Exclusive billboard – Wall mounted billboard at the multilevel car park façade facing the Federal Highway – 15ft x 40ft – RM60,000 for 12 months

Car Park advertising at Menara 238

Menara 238 is one of the new buildings located in the heart of Kuala Lumpur. Located along Jalan Tun Razak, it is adjacent to Menara TH Selborn and not far from Celcom Bhd. As such, it gives your ads a lot of exposure to the vehicles travelling along and into the building. Among the options you can find here include:

  1. Location 1 and 2 – 2 wall-mounted large areas facing Jalan Tun Razak measuring 100ft x 25ft – RM220,000 for 12 months each
  2. Location 3 – wall-mounted façade facing Jalan Raja Muda Abd Aziz and Jalan Tun Razak measuring at 100ft x 35ft – RM330,000 for 12 months
  3. Location 4 – large wall-mounted façade facing 4 lane Jalan Tun Razak measuring 70ft x 35 ft – RM200,000 for 12 months
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