Even though most marketers are using third-party platform such as Facebook, MySpace, Bebo and Twitter as part of their marketing campaign, email still remains as one of the most powerful and cost-effective mediums available around.
How to approach email marketing?
However, marketers need to follow a series of email practice to avoid poor response, delivery failures and that will eventually leads to dozens of complaints. Executed correctly, email guarantees a high return on investment (ROI).
Plan, plan, plan your way to success!
Bear in mind that poor execution without planning may tarnish the reputation of your company. Besides that, it will affect and damage the relationship with your subscribers.
How do we get started with email? And how to ensure that you are doing it right? Here are top methods that guarantee successful email marketing. Below are some tips.
- Tip 1: Send welcome message
When new subscribers reply to your company, you should send out welcome message to show that you company cares and concerns about them. Welcome message plays an important role in email marketing as it helps to keep the inbox list clean as well as establish a healthy relationship with subscribers.
The best tactic is to send out the welcome message within 24 hours after your new subscribers sign up. A welcome message serves as a reminder to the subscribers that your brand remains strong in the market
Besides that, it is also a simple courtesy to thank them for subscribing your newsletter or email. You may show your appreciation by sending subscribers free e-book.
- Tip 2: Send relevant message only
Before sending out emails, you need to collect subscribers’ personal data such as their email and also other demographics that enables you to target the right audience using the right message.
After collecting the required data, you may send out relevant messages to the subscribers. Relevant messages increase the chances of receivers opening the email and act according to the instructions. Never ever send out irrelevant messages as it annoys the subscribers and in the end, they may unsubscribe it.
- Tip 3: Confirmation/authentication
Authentication plays an important role as it helps to improve the security of email channel. Usually, the IT Department will select the right authentication system to confirm the identities of your subscribers.
- Tip 4: Keep the list clean and updated
One of the major factors that cause delivery failures is due to the outdated list. You need to remove outdated email addresses or those who have unsubscribe. Sending out emails to invalid email addresses is a complete waste of time and effort.
In addition to that, do not send out emails everyday, as it will chase your subscribers away. Bear in mind that the less often you send out emails, the higher bounce rates you can record.