Out Of Home Advertising

Malaysia Outdoor Advertising Agency

Our role in the outdoor advertising industry is among the most significant where the Advertising.my brand is second to none. As a full Media Agency, we offer a complete range of media-related products and services. This include the entire chain of services that encapsulates media planning, media booking as well as launching of marketing campaigns.

We have a broad range of outdoor advertising options which are deployed for more effective advertising opportunities for our clients. Advertising.my owns and operates many types of billboard formats around the country.

This includes large-poster billboards, unipoles and poster boards, among many others. Apart from that, our outdoor advertising options cover many other media like transit advertising, mobile advertising media and many more.

We are the pioneer in Digital media

As the pioneers of integrating advertising with modern technology, we are among the pioneering agencies that advocated and adopted the use of digital media which is known as the new wave in the advertising industry. Through this platform, we have been able to offer more effective and impactful advertising options in the outdoor marketing sector.

We offer digital media in various platforms and options which include large LED billboards, lamppost digital panels, standalone digital posters, business wraparounds and many others, all of which can be customized and specifically designed to suit the needs and requirements of our clients and partners.

We build and promote Unipole Billboards

We are the media owners and operators of many Unipole Billboards which are mounted along some of the most prominent roads around the country.

Some of our Unipole Billboards are located at extremely high traffic locations like the PLUS North-South Expressway, Lebuhraya Damansara-Puchong and many others. Among our previous Unipole Billboards include the INP Kota Seriemas while there are several others located in many other locations.

Ask us about Free-standing Billboards

As an outdoor advertising specialist, we provide a full range of related services for free-standing billboards. At Iris Integrated, we have a team of highly qualified and experienced people who can help you to plan, conceptualize and install your large posters on our free-standing billboards which are enacted across Malaysia.

We have one of the largest networks of free-standing billboards in major locations, roads and expressways nationwide which can provide your brand with the maximum exposure and impact to your target market.

Rent OHB (Overhead Bridge Billboards) from us

We are the media owners of some of the most prominent OHBs or Overhead Bridge Billboards) around the country.

We choose only the most high-traffic highways like PLUS and Federal Highway in which your ad can be effectively viewed by your thousands of motorists, vehicles owners, public transportation users and pedestrians each day.

Gigantic Advertising Wall Banners

Wall banners are large format posters that are mounted onto the walls of buildings. We have the industry knowledge and expertise to print these large posters which are seen by thousands of motorists and pedestrians of high traffic locations in major towns and cities.

In engaging us, you will be enjoying a tested and proven method of using this media in terms of design and impact.

Effective campaign with Transit Advertising

Your brand image and product advertising will benefit tremendously through the use of our Transit Advertising services.

We have a strong working relationship with public transport networks like Taxi associations, public bus operators as well as train services in which we can help your brand to be seen and captured by public commuters, motorists and pedestrians in major towns and cities across Malaysia. Our services range from printing of stickers for taxi boot lids to posters behind buses and any other suitable locations.

Effective and affordable Bus Wrapping and Branding

We operate our own printing facilities which can print large format posters and self-adhesive stickers of any scale. As such, we are able to provide wraparounds advertising on buses and trains that can offer very high impressions for your ads.

Our services range from design of the wraparounds, implementation and monitoring of the effectiveness of the ads.

1Indoor and outdoor blimps

Indoor and outdoor blimps are one of the very unique methods of advertising adopted in OOH (Out-of-Home) media. This refers largely to the type of media in which it takes the form of a hot air balloon but is a lot smaller in size.

The oval shaped balloon is then used to project a certain ad that can be catered either for indoor or outdoor purposes. Blimps are commonly used for campaigns like events and promotional activities.

Target Audience & Demographics

The main target market for both indoor and outdoor blimps cover the groups that the advertisers like to reach. Blimps are very powerful communication tools that are used by brands like tyre manufacturers and automotive related companies. Hence, the main target group for this type of advertising would be vehicle owners, male and those in the 25 years old and above segment.

Cost of this media

To advertise in blimps, the costing can be quite expensive which is why this media is normally used on a short-term basis. Booking of indoor blimps start from RM9,000 per day while outdoor blimps start from RM16,000 per day. In terms of production, most blimps cannot be customized which is why a large-format sticker would normally be used. Production cost will vary depending on design and printing and the material used to on the output.

Duration of your campaign

The use of blimps would best be suited for events and due to the high cost of booking this media, the duration would usually range from 1 to 7 days depending largely on the course of the particular event or roadshow.
2LED Video digital billboard

When it comes to OOH (Out-of-Home) media and advertising, no other agency comes close to what we can offer and where we are today. We are the expert in OOH Media, particularly in LED digital billboards.

We have supplier for digital billboards while our partners’ boards are mounted in some of the most prominent locations around the country. This include having the LED digital billboards in almost every state of the country which covers places like Klang, Ampang and within the city centre of Kuala Lumpur.

Out of home Digital Display across Malaysia

Meanwhile, our LED digital billboards are mounted in major capitals like Johor Bharu, Georgetown, Seremban, Ipoh and Kuantan, all of which are among the highest traffic areas of the respective locations.

On top of that, our LED Digital Billboards, which are manufactured and designed by top manufacturer with reputable partners in Korea and China are mounted and seen by thousands each day in major highways like the Federal Highway and in Jalan Bukit Bintang, the shopping haven of Malaysia.

As such, our clients and advertisers enjoy thousands of ad-views each day on these locations, bringing some of the best return on investment options for their advertising expenditure.
3Shelf Violators and Wobblers
In OOH (Out-of-Home) advertising, one of the unique traits is that ads can be highly effective and impactful because they exist in the most unusual places. OOH media is commonly used in places like hypermarkets and supermarkets and this is where many owners use the likes of shelf violators and wobblers. Both shelf violators and wobblers are commonly used in these retail outlets to capture the attention of the customers where they are usually used by the specific brand owner.

Shelf Violators Campaign Demographics

Shelf violators have a very unique name where as it implies, refer to ads that violate the shelves in the retail outlet. These ads are designed to be attached onto the shelf on a specific aisle of the supermarket.

They can either be an ad, a message or information about the product. The most common advertisers who use shelf violators are the likes of baby diapers and sanitary pads where the brand owner will attach samples of the products with related information next to where the products are displayed. Hence, shelf violators would appeal best to female shoppers.

On the other hand, wobblers are similar to how shelf violators look like. Instead of being confined only to the shelves, wobblers can be placed on any location.

They are most ideally used to promote any offers like bundled-gifts or buy-1-free-1 promotions that are attached to the shelf or the product packaging itself. This type of ads would attract children and young adults more.

Cost and Duration of this Shelf Violators campaign

One of the positive elements of shelf violators and wobblers is that they are cheap to produce and affordable for advertising. Production cost will usually involve only printing while booking of the space range from RM20 per week per panel for shelf violators and RM50 per piece per month on each store where the higher the frequency, the higher the cost would cover.

4Ambience Advertising

Advertising can be a highly costly exercise and hence, more and more new media are being designed and created to provide more choices which are more affordable to advertisers.

While it would be most ideal to advertise on TV or radio, media space and costing might be some of the restrictions that companies are facing from doing so. Therefore, alternatives are being sought after which brings about the adoption of ambience advertising.

Idea for low budget advertising campaign

Ambience advertising refers to advertising methods using the less conventional media like TV, Radio or Newspapers. Basically ambience advertising is when a company places an advertisements in places that are less popular like on the back of receipts, table-tops, public toilets and panel boards in trains and buses to name a few.

In most cases, media owners have already identified many places that could be used for this method and there are rates and charges involved. However, ambience advertising is still a very new area in which many companies could still innovate and create more spaces for advertising.

In providing our customers with the most complete advertising strategies and campaigns, Advertising.com.my offers services in these areas as well. This is where our customers would be able to leverage on new and unconventional methods of advertising which might not reach a mass market but could reach an equally appropriate group of target market.

We assist you from conceptualization to production

Our expert team at Advertising.com.my will be able to advice you on how to make full use of these new media channels and where would be the best places to insert your advertisements. We will assist you from the discussion stage all the way to execution and in ensuring that the advertisements are well received by the target audience.

Apart from that, Advertising.com.my also provide designing and artwork conceptualization services to produce the most suitable advertisements for your campaign. Please contact us to know more about what we have done and how we can create an impact for your brand.

5City Light Poster
A city light poster is a common type of advertising panel which is used in the city. This is one type of media used in OOH (Out-of-Home) advertising where it is mounted on prominent places. Traditionally, city light posters use only static prints which are fitted within an enclosure. They are installed in places like bus stops, taxi stands as well as in public parks and walkways.

Demographics of City Light Poster campaign

The main target group of City Light Posters is pedestrian on foot. It can be assumed that the city light poster functions very much like a large billboard but is only intended for those who are walking around the location.

City light posters would be an effective advertising option among brands that appeal to the consumers who use public transportation and those who travel on foot.

Hence, apart from the cities and major towns, this media is commonly seen in tourist attractions, entertainment outlets as well as in places like shopping malls and others.

Cost and duration of City Light Poster campaign

This media is designed to be at the eye level of the viewer with large images and texts. The traditional poster is very much like a large light-box where it illuminates from within, often captivating its audience when it gets dark.

Therefore, this type of media might be quite expensive as they require the advertiser to book the spaces in bulk. For a 33-faces per month media space, the cost could be around RM200,000.

City Light Poster Production Cost

In the more modern environment, City Light Posters apply contemporary technologies like LED lighting. This allow for richer content, more frequency and more ads to be played.

Through this specially-designed City Light Posters, pedestrians can now view and enjoy ads that are clearer, brighter and surely more attractive. In this context, printing costs would surely be cheaper than production of videos for LED posters.

6Restroom Mirror Display Advertising
Restroom mirror displays are considered to be one of the revolutionary methods of OOH (Out-of-Home) advertising. This type of media is used only in public restrooms which are usually in places like shopping malls, entertainment outlets as well as in airports and such.

Toilet Mirror Advertising Demographics

In most campaigns, restroom mirror displays appeal best among people of the young adult age groups which are between 18 to 25 years old. Ads that are used in these places are usually from retailers who target shoppers and those who patronize entertainment outlets.

Toilet Mirror Advertising cost

Restroom mirror display is among the most affordable types of advertising today because they are usually charged based on blocks. In most cases, the cost start from RM5,000 per block that will cover all the male and female toilets.

Duration of Toilet Mirror Advertising campaign

Restroom mirror displays can be highly effective because they are very well targeted and are viewed only by the intended target group. Hence, frequency of the ads being displayed would be dependent on whoever is visiting the restroom as it detects if the person is viewing the mirror before the ad is played.

Production cost of Toilet Mirror Advertising

In terms of production cost, the main content is usually provided for by the advertiser although the media owner would sometimes be involved. Production costs would vary and depends largely on how the video or the moving images is being developed.

In most cases, the duration of the ad would further determine how much the production of the video would be that will then be totaled to become the final costing for production.