Never underestimate the power of a small piece of paper that contains your name and contact information. In today’s business world, business cards are rarely used for full advantage. Most marketers opt for other online marketing channels. Giving out business cards is just a tradition.
The truth is business cards can help you to grow your business in organized ways. Here are some simple steps for you to get started.
Step 1: Provide offer in business cards
The traditional way of printing your name and other pertinent information on business cards are no longer effective. Therefore, you should include something interesting and unique in the business cards to capture attention of readers.
An effective method to get the attention of readers is by including an offer to entice your business associates or prospects. You can offer free report, sample of your product, complementary kit or even package filled with useful tips and ideas. Now you are giving the customers a reason to contact you.
Step 2: Provide various paths for people to get in touch with you
Provide as many ways as possible for the customers to get in touch with you. The most common way you include in your business cards is phone number and also email. You can also include your snail mail address, fax number, and official web site.
This is one of the easiest ways to encourage the customers to contact you as they can choose the most comfortable and convenient way to get in touch with you.
Step 3: Make use of the front and back of business cards
As mentioned above, you can print the offers on the back of your business cards. If you have something else to offer or announce to your customers, you can also use up the space on the cards. Therefore, print on the front and back of the cards.
Step 4: Business cards as referrals
When you pass out your business cards to your business associates, write down their initials on the back of the cards and ask them to pass on to their close friends, family and other associates. This is an effective way of referrals system as you raise awareness for your company and brand when they pass out the cards.
Remember to inform your associates that the recipients of the cards can trade in the card for a free offer such as sample or report. You may describe the offer briefly on the business cards.
When you get that card back, you will know who pass out the card. This is the time when you can thank them personally for referring you to other customers.
Step 5: Pass your business cards to everyone
You should pass out your business cards to everyone whether you are at a business function, networking trade, workshop, or even seminar. Even if you pass out to those who are not your prospects, they may help you to pass on to someone who is interested. Besides that, you should also include business cards in your sales literature. All in all, you have to believe that business cards are a powerful and compelling marketing tool that will help you to accomplish your objectives. Because you never know when your card is going to fall into those who are interested in your products or services.