Advertising.com.my is a Malaysian portal that provides you with all the information you need on everything about advertising in Malaysia. this is where you can find the most relevant and concise information on the different media and its related information in the country. Advertising.com.my is the best one-stop portal that helps you to plan and execute your advertising plans providing you with the best source of all the different media in around Malaysia.
Advertising.com.my is a platform where you can view all the different types of media as well as the common rates published and reported. From there you can then identify the areas where you want to plan any advertising campaigns. Advertising.com.my is where you can pick the different media up to a point where you can evaluate the cost of advertising in them. Alternatively, advertising.com.my provides you with the services where you can advertise with. You can select the various channels of advertising here and posting your advertisements is easily done with a click of a button.
References.
Advertising is defined as a promotion of a particular company’s products and services through the various mass and non-mass media with the aim of building or enhancing a brand identity and ultimately to increase profit of a particular product or services. It has grown to become one of the most lucrative industries as more and more companies are aware of the affect and importance of advertising doing to their brand images and sales. The whole idea of advertising is to drive an increase of sales for the product or services while being able to create or enhance a strong brand image. In certain circumstances, advertising provides a communication access to the general public on any changes or modifications to the products or services offered or when a new one is introduced.
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','block_title_estate_menu':'Tools','compose':'Compose','delete_forever':'Delete Forever','field_pictures':'Pictures','block_title_item_actions':'Tools','print_preview':'Print Page','related':'Related Categories','file_type_err':'Files with \'%EXT%\' extension allowed only.','mail_sent_to':'Private message has been sent to %NAME%','send_pm':'Send PM','your_name':'Your Full Name','from_email_err':'Sender email is incorrect','recip_email_err':'Recipient email is incorrect','mail_sent':'Email successfully sent.','err_message':'Empty message','msg':'Message','captcha_note':'Please input letters you see on the image.At advertising.com.my we have also provided you with a list of services online that you can advertise in by clicking. By subscribing to our services, you will be able to advertise at any of our online partner sites with a click of a button. This is where you will be able to submit your advertisements to be displayed at the banners in the web pages of our partner sites.
','page_metakeyword_Advertising_partner':'Advertising, Malaysia, Community, Marketing, Resources, usahawan, business, sales, online, buy, sell, mall, certificate, university','page_metadescr_Advertising_partner':'Advertising on partner sites','page_title_pick_and_plan':'Pick and plan your advertising ','page_content_pick_and_plan':'At advertising.com.my, we have provided you with the service to plan your advertising online. this is where you can submit your budget and then click on the appropriate media where you can pick and choose all the available media and the final cost will be calculate for you. Alternatively, you can also allow the system at advertising.com.my generate a plan for you as well. From there, you can then fine tune your plan.
','page_metakeyword_pick_and_plan':'Advertising, Malaysia, Community, Marketing, Resources, usahawan, business, sales, online, buy, sell, mall, certificate, university','page_metadescr_pick_and_plan':'Advertising marketing Asia Yahoo Google Banner Campaign Community Online','page_title_rates_products':'Rates and Products ','page_content_rates_products':'Advertising.com.my provides you a complete rates of all the available advertising media in around Malaysia. We have classified the media here for your convenience so that you can plan your advertising campaign by a click of a button. All the rates are confirmed and final at the time of publishing and changes are made as they occur. Should you need more information of the rates and price range of a certain media that is not listed here, you can send us an enquiry and we will find it out for you.
','page_metakeyword_rates_products':'Advertising, Malaysia, Community, Marketing, Resources, usahawan, business, sales, online, buy, sell, mall, certificate, university','page_metadescr_rates_products':'Rates and Products Advertising Malaysia marketing Asia Yahoo Google Banner Campaign Community Online','page_title_Online_Advertising':'Online Advertising ','page_content_Online_Advertising':'Perhaps the most revolutionary form of advertising to have emerged over the past few years, online advertising in Malaysia has created a major buzz and have since been taken up by companies all over the world. The power of the internet as an affective media has been strongly instilled in business owners to the extend that they cannot deny its importance. From Search Engine Marketing to webpages, online advertising plays a major role in enhancing the company’s brand image in the most effective ways.
','page_metakeyword_Online_Advertising':'Advertising, Malaysia, Community, Marketing, Resources, usahawan, business, sales, online, buy, sell, mall, certificate, university','page_metadescr_Online_Advertising':'Online Advertising Advertising marketing Asia Yahoo Google Banner Campaign Community Online','page_title_resources_types_advertising_malaysia':'Resources - Types of Advertising ','page_content_resources_types_advertising_malaysia':'There are various types of advertising in all types of media available in the world and more importantly in Malaysia. one of the most commonly seen advertising would be print advertising. This would usually come in the form of publications like newspapers, magazines, brochures, leaflets and such. perhaps one of the most common media around due to the fact that there are a lot of choices to select from, print advertising is considered to be one of the most effective because of the different genre that you can identify with who is reading what. It is the hardest media to plan also because of the wide array of choices. Newspaper advertising is the most common as they are seen and read everyday. Magazines on the other hand are less frequent, depending on who your target markets are, magazines are more specialized and more targeted because of its niche. For instance, to ensure that your advertisement is read by men, you will want to advertise in car and football magazines while if you are a cosmetic brand, you will most likely be advertising in women magazines. While these are the more common media, brochures and leaflets are also distributed to ensure further reach by companies.
Outdoor advertising is another media which are favoured by many. Coming in the form of kiosks, billboards and in some cases events and road shows, outdoor advertising is one of the most common ones you will come across. This is one of the more costly media as they involve a lot of planning and at times a long time to execute. While billboards and kiosks are one-off advertising, which means that you can select the location, provide the creatives and then it will be posted there for the duration of your lease. Road shows and events are a more tedious method. This usually involves a lot of planning, getting the manpower needed and then execution can cause sleepless nights especially prior to the event day. Kiosks are one of the more common media where you can provide information placed in shopping malls.
Broadcast Advertising is one that you will see and hear about everyday. It is one of the more popular media which is made up of various channels like television and radio. Television advertisements are one of the most common media that you will come across. With the advent of pay-per-view, television advertising has increased in popularity. The cost of advertising on television is high as compared to other media perhaps due to the high viewership. You will find that the peak time are usually the most expensive. The same goes for radio as the more the listeners, the higher its advertising rates will be.
Covert Advertising, or sometimes known as product placement, this type of media subtly place a product in the usual television programme or in movies. Examples are like the promotion of FedEx in the movie Cast Away starring Tom Hanks and notebook computer placed on the newscaster’s desk as they read the news everyday. The profile of covert advertising has risen very much in recent times perhaps due to the maturity of viewers and listeners who are less influenced by commercials alone.
Parallel Advertising is a form of advertising that has great impact and are usually carried out by companies whose products and services are not allowed to advertise on the mass media. This is a fast growing regulation where in countries like France and the United States who had banned products like alcohol and cigarettes in mass media advertising. Marlboro for instances sponsors the Formula 1 Ferrari team but would have to omit their brand name on the car when they race in France due to the laws there. But to ensure that their presence are not compromised, the red colour and white lines more or less subliminally promotes the their brand image.
Sponsorship advertising is considered one of the most expensive advertising mediums globally. This is where a company sponsors a sports personality or a soccer team by paying them a huge amount of money in promoting their products or services. The most common sponsorships are in club football in around the world. This is not a new media as the method has been implemented for many years. Brands like Sharp has sponsored big football teams like Manchester United for many years while Herbalife sponsors the American football team LA Galaxy. Such sponsorships means that the brand of the company is imprinted in the football jersey of the club, which whenever the team plays in the league, the brand name will appear in television sets all over the world. Another form of sponsorship is on specific sports personalities. Tiger Woods, the world’s top golfer is reportedly receiving millions of dollars in sponsorships every year promoting the brands of McDonald’s and Gillette globally.
','page_metakeyword_resources_types_advertising_malaysia':'Advertising, Malaysia, Community, Marketing, Resources, usahawan, business, sales, online, buy, sell, mall, certificate, university','page_metadescr_resources_types_advertising_malaysia':'Resources - Types of Advertising marketing Asia Yahoo Google Banner Campaign Community Online','page_title_4as_advertising_agents':'4As – Accredited Advertising Agents of Malaysia','page_content_4as_advertising_agents':'The 4As is the abbreviated name for the Accredited Advertising Agents of Malaysia that oversees all the different aspects of advertising in the country as well as the agents that promote and execute the plans. Founded in the 1960s, the 4As was established to ensure that good advertising is preserved as well as the general public being informed on the services provided by advertising agencies and to protect their interests and well being as well. Its role is to function as a voice for the advertising agency, providing valuable input to its members as well as interacting with the government and authoritative bodies on the various issues in the industry. It also takes up the role of the mediator between the advertising industry and other industries to ensure the quality of its products and services.
It also plays a major role in engaging other communities like the business sector, corporate and public sectors in dialogues and discussions in exposing them to the importance and relevance of advertising while education the members and the industry through its academic courses with the most industry relevant workforce.
Its objectives include establishing the importance and relevance of advertising in the industry.
','page_metakeyword_4as_advertising_agents':'Advertising, Malaysia, Community, Marketing, Resources, usahawan, business, sales, online, buy, sell, mall, certificate, university','page_metadescr_4as_advertising_agents':'4As – Accredited Advertising Agents of Malaysia','page_title_about_advertisingcommy':'About Advertising.com.my ','page_content_about_advertisingcommy':' Advertising.com.my is an online media portal. The advertising landscape in Malaysia is very diversed where there are a wide range of media that one can choose from to advertise their products and services. In most cases, an integrated media plan is put in place. Advertising.com.my is aimed to provide any potential advertiser the information they need pertaining to the advertising scene of Malaysia.
While there are media companies that can provide such information, advertising.com.my seeks to become the one-stop portal where one can get all the relevant information on everything advertising including rates of certain media, the best place to advertise what type of product, etc.
Advertising resources.
This section provides the reading literature of the advertising industry in Malaysia. the section is further divided into the different forms of media like publishing, mobile advertising, TV advertising, etc. Apart from that, it also includes the legal regulations in the advertising industry and the governing bodies that oversee them. There are also information here on the different regulations imposed on advertising in different areas under different jurisdictions in different councils of the country.
Advertising companies
This section provide a list of advertising agencies and companies and their specialization for anyone looking to find out more about any company. Their success stories can also be located here.
Forum and advise corner.
This section is for businesses who are looking to further expose their brand names or companies, join the forum to talk about issues like what is the best media for your particular product or service and advertising gurus’ are always at hand to provide their point of views. The effectiveness of certain commercials and advertisements can be rated here by users of the community.