Perhaps the most controversial newspaper in the country, Utusan Malaysia has also one of the highest readerships. In 2009, according to ABC or Audit Bureau of Circulation, the circulation is at 169,548 for the Bahasa Malaysia language daily. The newspaper is deemed controversial due to its link of being part of Umno, the largest component party of Barisan Nasional, the ruling government of Malaysia. The daily began operations in 1939 in Singapore when it was known as Utusan Melayu and it is presented in broadsheet format. Its columnists and editors have been very outspoken over the years where it is believe to be championing the rights of the Malay community against the non-Malay community. It is also seen to be biased in its reporting in its rally towards the Ketuanan Melayu concept. In the past few years, Utusan Malaysia has been spearheading and promoting various issues that many thought were sensitive issues including rallying for a 1Melayu, 1Bumi movement which was in contrast to the 1Malaysia concept as mooted by the prime minister. Despite its many sections that include entertainment, fashion and technology, it is often seen as a mouthpiece and a propaganda tool for Umno, which the paper has no qualms in reporting to the public.