Guide to Advertising on billboards

Malaysia has one of the highest road users in the world today although the country has yet to reach the point of massive traffic congestion like Bangkok and Jakarta. This is mostly because of the affordable vehicles sold in the country.

Besides that, it is also due to the constant efforts by the Malaysian government to build more roads and highways to accommodate the people while there is the constant opening of new areas, townships in the wider Kuala Lumpur regions.

The best environment for billboards

With more roads, it creates an attractive opportunity for advertisers as it will directly create more spaces for billboards. Billboard advertising in Malaysia is very popular because they offer a lot of advertising opportunities.

Billboards in Malaysia are most commonly found along highways and roads while there are many which are on top of buildings and wraparounds on public pillars and furniture as well. Among the features that make billboard advertising effective include:

Location
The most crucial element about advertising in billboards is locations like highways. Creativity plays an important role but if the location is not appropriate, then the ad is wasted.

Therefore, if your brand is planning to use billboards for advertising, the most important thing that you must do first is to get the right location. Getting the right and most suitable location is easier said than done mainly because the best spots are always taken and if you really want that space, you will be on the waiting list.

Cost and time
Unlike the 1980s, billboard advertising today is a lot cheaper. This is because of the highly competitive market and the fact that more and more billboards have become available while the authorities have become more relaxed with the regulations.

You will need to plan your budget carefully and the time-frame of putting up your ad. By now, you will know that advertising on billboards are very static as you are limited to the location of your ad. Therefore, you will want to stretch your advertising dollars so that your ad is seen by as many people as possible in the time it is displayed.

Approvals
As mentioned earlier, location is very important in billboard advertising. This means that in order to have your ad enacted, you will need the appropriate approvals from the respective authorities.

The first and most important approval is from the local councils. Depending on the location of your ad, you will need to get approval from the appropriate councils. This can usually be done through your agency. Then you will need to obtain approval for the content of your ad, which can be done through the agency too.

A growing market for billboards

With digital marketing and platforms becoming ever so popular today, traditional media advertising has become more challenging than before. However, billboards continue to be as influential as before. Malaysia in particular has been growing in this area for some time now.

Billboards are mostly static but with cost becoming lower for electronics, LED and digital frames are now becoming more popular. Out-of-Home media owners like WOW Media and Big Tree are among those who offer affordable and effective packages for advertising on most types of billboards.

We can help you!
You can now choose to work with Advertising.my to assist you in the entire booking, designing and approval process. Please check out our comprehensive billboard portal for billboard advertising in Malaysia.

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