Shopping in Malaysia has become more popular in recent years with initiatives like Visit Malaysia Year as well as events like the Malaysia Mega Sale which has already drawn millions of visitors into the country. As such, major shopping complexes like 1 Utama and KLCC have become extremely effective locations for advertising. If you are targeting shoppers from a specific group, you will want to locate some of these media spaces for your campaign.
Shopping centres haven for OOH advertising
When it comes to advertising through Out-of-home (OOH) media, shopping malls would be a great platform to start. This is because shopping malls have been one of the most frequented places among people in urban and sub-urban locations in recent years. In fact, it has been found that visitors spend an average of 3 hours during every visit.
Media Spots in Pavilion Shopping Centre
Below are major media spots within and around the Pavilion Shopping Centre, Kuala Lumpur.
- Outdoor Wallscape displays – comes 30 x 119 ft sizes. Rate: Around RM1.5 million per year for every set
- Indoor Scroller Lightbox – various sizes available ranging from RM18,000 to RM1.1million per annum per set
- Outdoor Scroller Lightbox – 7.35 x 5.25 ft – RM 120,000 to RM2.1million per annum per set
- Overhead Bridge displays – located around the mall and in various sizes – Rate: About RM160,000 per month
- Overhead Bridge LED display – various sizes – Rate: Around RM150,000 per month
- Escalator bulkhead and sticker display (outdoor) – RM24,000 per set annually
- Pillar Wraps – all across the mall and vaiorus sizes – Rate: Between RM100,000 to RM400,000 per month per set
- Lightbox Displays – 50 x 5 ft – 6 units available costing RM420,000 per annum for every set
- Car Park entrance – RM78,000 to RM108,000 per year
- Mobile Standees – RM30,000 per year for every unit
- Restroom mirror and sticker displays – RM36,000 and RM10,000 per month per set respectively
- Boom gates – various sizes at RM14,400 per annum for every unit
- Wall stickers – RM30,000 to RM54,000 per annum
- Collage lightbox display – available in various sizes ranging from RM90,000 to RM130,000 per year
- Corridor poster displays – 5 x 3 ft in size and costs around RM24,000 per set yearly. This could go up to RM40,000 per set.
- Double sided fins lightboxes – unique display set which is about RM800,000 per set per annum
- Escalator walls – RM80,000 per month for ever set
- Escalator bulkheads (indoor) – starts from RM120,000 per month per unit. It has various sizes and goes up to RM300,000
- Wall lightbox displays – rate starts from RM72,000 per month per unit and goes up to RM200,000.
- Glass panel lightboxes – RM120,000 is the starting rate and goes to RM250,000 per set annually
- Stickers in lifts – RM60,000 to RM120,000 per annum per set
- Connection scroller lightboxes – highly visible that goes up to RM1.2million per year
- Connection pillar panel – starts from RM720,000 per month per set
- Stickers – escalators, sky bridge, pillar wrap – RM720,000, RM168,000 and RM36,000 per annum per set respectively
- Poster displays – starts from RM6,000 per annum
Media spaces in MidValley Mega Mall
- Parking tickets – full range of RM92,000 per month. additional RM48,000 per month to include The Gardens.
- Billboard (outdoor) – RM130,000 per annum. Various sites and sizes available
- Car park entrance – Ranges from RM60,000 to RM100,000 per annum per unit
- Indoor car park wall scape – various sizes available starting froim RM38,000 to RM45,000 per annum for every unit
- Ladies parking wallscape – RM57,000 per annum
- Carpark lobby matrix lightboxes – RM58,000 per annum for every unit
- Column wraps – various sizes across the mall starting from RM198,000 per annum per unit
- Escalator bulkhead displays – ranges from RM85,000 to RM200,000 per unit annually
- Collage lightbox – various sizes available. Rate: RM88,000 to RM248,000 annually
- Wall mounted lightbox – rates start from RM98,000 and goes up to RM280,000 annually
- Indoor corridor lightbox – RM66,000 per annum
- Overhead bridge – highly visible media that comes in various sizes. Starts from RM360,000 and goes to RM130,000 per annum
- Wall fascade – starts from RM400,000 per annum
- Single sided panel display – RM48,000 per annum
- L-Shaped lightboxes – RM98,000 per annum
The Gardens Mall
- Ambient Display (indoor) – ranges from RM300,000 per annum per set – each set has 5 units
- Bulkhead lightbox display (indoor) – RM136,000 per year
- Single sided lightbox (indoor) – Ranges from RM86,000 to RM120,000 per annum
- Pillar lightbox (indoor) – RM75,000 per annum
- Car park lightboxes – RM 84,000 per annum
- Boomgates – between RM18,000 and RM50,000 per year.
- Taxi stand – starts from RM95,000 per annum
Media Spaces in Suria KLCC
- Convex – Retail Crossing – Charged as per package. Range is RM250,000 to RM450,000 per package
- Escalator Lobby – Ranges from RM180,000 per unit.
- Vertical lightboxes – total of 8 units available. starts from RM144,000
- Spectacular – entry domination – This starts from RM300,000 per annum not inclusive of production
- Pillar graphics – Ranges from RM130,000 to RM320,000 per year
- Boomgates – RM86,000 to RM180,000 per annum
- Static lightboxes – RM72,000 per package
Media Spaces in 1 Utama Shopping centre
- Billboard (outdoor) – From RM8,000 per month for each unit. Rates go up to RM55,000 per month per unit.
- Giant lightboxes – Around RM9,000 per month per unit
- Pillar wrap (indoor) and rounded column wraps – RM2,000 per month per unit.
- Pillar and beam wraps – starts from about RM9,500 per unit per month
- Glass panel display – Costs from every walkway. Rates start from RM10,000 per walkway
- Indoor lightboxes – various sizes that start from RM1,000 and goes up to RM5,000 per unit.
- Escalator void lightbox – RM5,000 per unit monthly.
- Car park wall ads or banners – around RM7,500 per banner per month
- Car park ramp – starts from RM10,000 per month.
- Boomgates – Rates are from RM2,500 for every unit monthly
- Banners – Various sizes ranging from RM10,000 to RM20,000 monthly
- Escalators – Charged by package. Each package costs about RM8,000 to RM15,000 every month
- Ambience floor ads – around RM10,000 to RM15,000 per month
- Lift wraps – Charged as per package. Starts from RM5,000 to RM10,000 per package
- Restroom mirrors – RM5,000 per block. Minimum commitment required
- Window stickers – starts from RM10,000 per package
- Digital screens – Range based on domination. RM60,000 if you go for total domination while it is lesser if you choose either the old or new wings.
- Lightboxes – static and digital – charged by route. Starts from RM12,000 and goes up to RM20,000 per route