This type of media is smaller as compared to the large digital billboards. Instead of using static posters, the lightboxes enacted on the pedestrian lights on major roads are replaced with LED display screens. This can be seen at high traffic locations like the Federal Highway, Jalan Bukit Bintang, Jalan Ampang, Jalan Tun Razak, Gurney Drive, PJ New Town, Bandar Utama and outside of MidValley Mega Mall.
The Impact is on the concurrent broadcast on each screen
The digital ads are played concurrently across the entire series of display screens. However, special requests can be accommodated where the ads are played independently from one another. This outdoor TV media is very effective to captivate a large group of audience as they can be seen at night, during the rainy season and even during the day.