Rates and packages When you plan to advertise in car parks, you should ideally take up a package to ensure a holistic brand campaign. This could beRead More
Advertising in car parks have become quite a norm in recent years especially among companies who are venturing into out-of-home (OOH) marketing campaigns. In most cases, advertising in car park or parking lots are provided in many types and areas which would be suitable for certain product and services.
Car parks effective media for advertising
The most prominent factor about car park advertising is that they can be very targeted and specialized. This is where ads must be specifically designed and intended to a specific group of consumers which in this case, vehicle owners. On one hand, ads could only be intended for the vehicle owners while on the other, it could be for specific demographic groups.
Benefits of car park advertising
One of the highlights about advertising in car parks is that your ads get the maximum exposure to the right target market. It is a one of the very popular OOH media today because when a vehicle enters the car park of a facility, the driver will most likely be able to see the ads. Among the benefits include:
Cost-effective and value-for-money
Good catchment of audience
Ideal media for direct advertising
Easy to update as and when needed
Perfect for creating brand exposure and awareness
Public places and locations
Car park advertising is most common in public places that are always frequented with visitors. Naturally, the most popular spots for car park advertising would be at shopping malls, entertainment outlets and office buildings where there will definitely be vehicles going in and out of these premises. This usually happens on a daily basis where certain locations could have thousands of vehicles each day.
Common spots in car parks
The most common spots for ads in car parks would be the walls surrounding the parking spaces while spots on the barrier bar that governs the entrance and exit points are popular spots as well. Other places that make effective advertising spots include the space where patrons pay for parking and on the grounds.
Products and services to car park ads
The most suitable products and services that can use car park advertising would usually be the tenants of the specific premise. This would involve the brands that are operating within the shopping mall or in the office building. Apart from that, automotive brands, products and services in the car-care segment would find car park advertising an effective and highly impactful option for marketing as well because they will appeal to the vehicle owners.
Specific locations for car park advertising
Below are locations that are offered to advertisers in car parks.
Car Park entrance and exits
Car Park pillars
High traffic locations
Media owners of Car Park ads
Most OOH media owners would be able to provide assistance if you are working on a campaign involving car park advertising. This will require a thorough media plan and execution. You will find that car park advertising options are usually found among facilities in commercial areas of:
Hospitals and medical centres
airports and others