Advertising media generally are public spaces for the viewing of anyone. Do you have a space that you can use for advertising? Are you looking for assistance to get the space licensed? Have a chat with us and let us help you get the proper approval.
What should you consider?
When you are offering a space for advertising, you need to be aware that whatever media is being put up, it is for public viewing which means that you are bound by certain regulations.
This does not mean that just because you have a large area, you can just enact a billboard. It depends largely on the location you are in and which municipal hall has the jurisdiction on these issues. As a rule of thumb, the following councils are responsible in the following locations:
- Petaling Jaya – Majlis Bandaraya Petaling Jaya (MBPJ) or Petaling Jaya City Council
- Subang Jaya – Majlis Perbandaran Subang Jaya (MBSJ) or Subang Jaya Municipal Council
- Kajang – Majlis Perbandaran Kajang (MPKJ) or Kajang Municipal Council
- Kuala Lumpur – Dewan Bandaraya Kuala Lumpur (DBKL) or Kuala Lumpur City Hall
All matters related to licensing whether it is for advertising or business can be handled and sorted out through these respective councils and bodies. Where this is concerned, there are standard guidelines, rules and laws that govern all these issues. Each district might have its own set of rules that you must follow and they might differ from one district to another.
What do we need from you?
If you have an advertising space or if you have a location with very good potential for advertising, contact us today and we will help you sort out everything. We will represent you in the application for the license of your advertising spot including discussion with the councils or city hall concerned. We have with us a team of highly trained professionals who have done this for many years. However, in order for a smooth application process leading to approval, we will need the following from you.
- Size – We will need the exact dimensions of the space you are proposing. If it is a billboard, it must cover the total space viewable
- Land Grant – Is the location your own privately-owned land or is it a leased land from the government? This information must be provided to us to be applied with the council
- Engineering drawing – This must be submitted in full to ensure that there is no danger to public safety. It is to ensure that when the media is built, it is with the best and safest quality assured
- Direction – Where will the board be facing? Is it facing a general public at large or to a certain angle? This information is extremely important as the council will need to know if it might pose any problem if viewed by the mass public. This is more significant if your media is electronic (like LCD boards).
Finas License and Application
What Is FINAS and Why Does It Matter?
FINAS (National Film Development Board of Malaysia) regulates film and moving image content displayed on outdoor screens throughout Malaysia. Any outdoor display showing video content, digital advertisements, or moving imagery requires FINAS approval regardless of venue or screen size.
When Do You Need FINAS Licensing?
Outdoor screens displaying video content or moving images require FINAS licensing before installation. This includes digital billboards, LED screens, shopping mall displays, airport screens, and any public-facing moving media. Static image displays or text-only screens may not require FINAS approval, but content guidelines vary by location jurisdiction.
FINAS Application Process
Advertisers must submit content for review before airing on outdoor screens. Applications include video files, advertising duration, proposed locations, and target audiences. FINAS examines content for compliance with Malaysian advertising standards, cultural sensitivity, and regulatory requirements. Approval typically takes 7-14 business days depending on content complexity.
Key Requirements and Compliance
Content must comply with Malaysian cultural values and advertising standards. Prohibited content includes explicit material, misleading claims, inappropriate language, and content violating religious or ethical guidelines. Advertisers should ensure all messaging aligns with Malaysian regulations before submission.
Cost and Duration
FINAS licensing fees vary based on content length and advertising duration. Licenses are typically valid for specified campaign periods. Brands renewing campaigns or modifying content require new FINAS approval.
Understanding FINAS requirements ensures smooth outdoor screen advertising deployment avoiding costly delays and campaign disruptions.
