Airports Advertising



3,762,853 Monthly Passengers

121,382 Daily Passengers

KLIA (Terminal 1): 1,846,321 March 2023

KLIA 2 (Terminal 2): 1,916,532 March 2023


    1. MALAYSIA’S NUMBER 1 Airport Delivering 60% of all flyers in Malaysia.
    2. SOUTH EAST ASIA’S Fastest Growing Airport :  11%
    3. The World’s Busiest International Route KLIA to Changi
    4. POTENTIAL HIGH CAPACITY – 140 million Passengers
    5. BUSIEST DESTINATION For Chinese Travelers

KLIA2/Terminal 2 AIRPORT

    1. KLIA 2(Terminal 2) – The World’s Largest Terminal Built for LCCs
    2. KLIA 2(Terminal 2) – The World’s Third Best Low Cost Terminal (Skytrax World Airport Awards)
ARRIVAL 15,716 12,656 21,650 64,436 167,561 207,028 267,073 292,534 311,149 1,359,803
DEPARTURE 17,942 23,499 32,686 83,128 176,097 219,894 280,500 300,693 307,356 1,441,795
TOTALKLIA 2 (Terminal 2) 33,658 36,155 54,336 147,564 343,658 426,922 547,573 593,227 618,505 2,801,598
ARRIVAL 261,037 244,687 265,537 171,913 358,823 306,733 296,297 294,949 316,150 2,516,126
DEPARTURE 250,244 225,987 225,280 201,402 366,500 291,195 291,499 283,836 306,709 2,442,652
TOTALKLIA 2 (Terminal 2) 511,281 470,674 520,817 373,315 695,323 597,928 587,796 578,786 622,859 4,958,778
TOTAL KLIA 2 (Terminal 2) INTERNATIONAL & DOMESTIC (AS OF SEPT 2022) 7,760,376

KLIA 1 & 2 (Terminal 1 & 2) TRAFFIC OVERVIEW

170,685 Daily passenger reach

KLIA 2 : 53%

KLIA : 47%


AirAsia 23,795,246 37.9%
Malaysia Airlines 14,139,339 22.3%
AirAsia X 5,566,156 9.4%
Malindo Air 4,969,636 7.4%
Indonesia AirAsia 1,992,311 2.1%


Singapore 4,097,000 1.0%
Jakarta 2,716,808 8.0%
Bangkok 2,554,263 2.0%
Bali 1,587,021 9.0%
Hong Kong 1,580,320 -0.3%

Source: MAHB Passenger Statistics

Airports are the best place to target inbound and outbound tourists

At the airport, your ads will be extremely effective if you are targeting a large group of both business and leisure travellers as well as their friends and families. This is because they spend an average of 1 to 1.5 hours at the airports either waiting to depart or for the arrival of passengers. As such, your ads will garner high impressions at the media spots here with long ad-view durations.

With Advertising.my, you get the best Klia and Klia2 Airport Advertising rates!

Airports represent an important location for the country as it is the main entry point for visitors into the country and those who are leaving. In Malaysia, there are many airports which are operating around the country that service both international and domestic routes. The most prominent airport would be the Klia International Airport and Klia2.In the airport, billboard advertising is adopted in several scales ranging from digital poster boards to smaller boards used in trolleys and along the conveyor belts for luggage. Apart from that, billboards in airports are seen across the transit rooms, boarding rooms and along the duty-free shopping locations as well.

LightBox Advertising Panel

Lightboxes are commonly seen at airports where they are very usually placed at prominent locations like the conveyor belt to collect baggage, at arrival and departure halls and other locations. These lightboxes allow you to place your ad in various sizes and illuminated from behind.

Wall Mural

If you have a loud and captivating ad that you want to spread across the wall, you can use murals at the airport. This is where passengers can see your ad when they arrive or when they are about to depart because the murals are usually located at high traffic and viewable areas. The size of the mural can be up to 42ft x 6ft in size.


Basically, this is a media which is very impactful because your ad basically wrap around a large area of the wall within the airport terminal. This media is available in various shapes and sizes and can be highly effective.

Pillar Wraps

You will notice that there are many pillars located around all the terminals of the airport. You can sponsor any of the pillars by placing your ad as a wraparound. The more pillars you wrap, the more effective it is as your ad enjoys constant reminders.

Ambient Media

There are several ambient media available Klia and Klia2 terminals which you can choose from to suit your campaign. Among them:

Arrival and Departure Walk Way Panels

– This refers to the long walk ways in the terminal and something which passengers are sure to look.

Pillars @ Halls or Eraman Shopping Centre

– You can place your ads on the pillars around the terminal for more effective and higher impressions.

Glass Display at prominent areas

– This media can be very attractive if used well since glass panels are scattered all around the terminal.

Wall Spectacular Lightboxes

These are spectaculars which can raise the profile of your ad as they are specifically designed. The lightboxes are mounted on the walls of the terminal and very effective for repeated reminders of promotions and events.

Lightbox at Entrance

The lightboxes at the entrance of of Klia and Klia2 are highly impactful spots if you want to create awareness with visitors to the airport. Basically, your ad can be seen when the visitors arrive as well as when they depart, leaving a lasting impression with them.

Wall Spectacular

This media helps your brand to stand out among others since there are so many different types of media available at the Concourse. If your brand wants something different to make an impact, this media is the perfect option.

Baggage Claim Ambient

Passengers who are waiting for their baggage upon arrival spend an average of 15 to 20 minutes at these locations. Your ad will be extremely effective since they have a long duration of exposure here. Digital and static formats are available here.


This refers to the spectaculars that can be placed around the corridors of the terminal. Capitalizing on the fact that most people spend an average of 1 to 1.5 hours in the airports, your spectaculars can easily reach your target audience especially if they are placed at high traffic spots.

Huge Hanging Lightboxes

This is a unique media which can be seen by almost every passer-by at the terminal. This lightbox is double-sided which means that your ad will be exposed to the ongoing and incoming traffic of viewers at the concourse and travelators.

Wall and Miscellaneous Panel Stickers

You can practically place your sticker ads anywhere in the terminal as long as they are not obstructive and aesthetically pleasing. This media is very effective if used at entrances, boarding halls and other high traffic locations.

Airlines In-Flight Advertising

The line is clear between advertising for airlines and advertising in airlines. The former works on brand promotion and marketing for airline services and operators. The latter meanwhile offers a larger scale of opportunities where related brand owners and marketers place their ads in paces around the aviation industry. Moving transportations offer very good platforms for advertising and when it they are on the outside body of these machines, they can be highly effective.

  • Plane liveries: Advertisers enjoy a very cost-effective platform to channel their brand messages across regions.
    The planes will travel to some of the most high-profile airports across the world, delivering the brand messages to some of the top destinations globally.

In-flight advertising opportunities

Within any flight, opportunities for advertising include:

  • Ambient – advertisers can make use of the in-flight ambient as part of their integrated campaign, pushing to create the environment and scenario to align with their brand identity
  • Entertainment– This is provided through the available services in every flight of the airline whether it is through their proprietary channels or internet services.

Bring the campaign to the skies and tracks

Advertising in airlines provides different opportunities for marketers as there are many highly visible spaces available which are impactful and captivating. In and around the airports and the surrounding spaces, advertising opportunities are commonly taken up by the likes of airlines, airports, venues, transportation organisations, brand owners and other firms. The following are some of the possible areas for advertising in airlines. These types of media offer advertisers a whole new range of marketing tools that can stretch their marketing dollars to better reach their intended audience.

Partnerships and Retail

Every airline that operates in the skies will have its customer reward points systems (often called miles points). Most of them have a shopping catalogue on their flights, offering duty-free shopping for the passengers. Partnerships are very effective campaigns as brand owners will want to have their products sold on the flights as there can be a limited quantity of each product. Hence, retail opportunities, stocking and inventory and rewards programmes for the passengers would go a long way for brand owners on these platforms.


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