The COVID-19 pandemic has brought about some very new and unprecedented changes to businesses in digital marketing across the world and more so in Malaysia. This situation has ‘forced’ businesses to look into new avenues and platforms in delivering their goods and services.
A good time to change
Every marketing strategy is different and it is now time to evaluate where you stand and what you are offering. You should by now heard about automation and how it might be a good addition to your marketing strategy. If you haven’t heard of it, this is where you can start and experience a change in your campaign. This will save you in cost while increasing your productivity in your team.
The importance of marketing automation
When it comes to automation, the one important thing that you benefit from is time-saving. With marketing automation, you can now shift your focus to more crucial areas and let the systems do some of the work for you. Marketing automation means you can spread the roles and results and:
- Discover new opportunities
- Garner new inquiries
- Generate new leads
And that all can be done without any manual monitoring. What you do with the new leads is entirely up to you and your marketing team will now have to follow-up and follow-through.
So, what does it entail?
Typically, you need to find a specific tool that can help your marketing activities. You need to:
- Work out a sales funnel plan
- Identify a feasible CRM application that will automate the main parts of your sales funnel
- Take note of leads generation
- Wait and watch
- Follow-up on leads and close the deals.
Malaysian consumers want solutions not problems
When you automate your marketing activities, it is not just throwing ads out there and expect your customers to visit your site. You have to monitor what levels of awareness were achieved through which channel and then work on from there. Bear in mind that Malaysian consumers are now looking for information that gives them solutions to their problems.
It is all about traction
It has been found that Malaysian shoppers are 4 times more likely to purchase a product after reading reviews and ratings. Word of mouth and other tools to convince them would play a crucial role too. When you use tools to drive visits, it is all about pushing your customers to skew towards a purchase. That is very vital here. Use Facebook Ads to drive traffic to your site and try to push your customers into engaging with you. Once they reach your landing page, ask them to subscribe and then offer something else.
