Advertising on pedestrian walkways is very much influenced by the location which is always high in traffic. They usually lead to somewhere prominent like a shopping mall, a hawker center or commercial areas like offices and buildings. Such locations can offer very attractive places for advertisers as they get very high ad-views.
All types of pedestrians
The most common locations with a lot of pedestrians would always be in urban cities like Kuala Lumpur, Petaling Jaya, Johor Bahru and Georgetown, to name a few. These locations are commonly used by people who are both local and foreign. They could be working around the nearby areas or schools while there could also be foreign travelers around these hotspots.
Reaching high pedestrian areas
For advertisers and brand owners, placing your ads in strategic locations is very crucial. Whether it is a billboard or a poster on public furniture like a bus stop, it plays a major role in ensuring your ads are seen by your intended target group. Here are the top places with a high number of pedestrians around.
- Dataran Merdeka – This infamous landmark is always filled with tourists and locals who like the picturesque backdrop of the Sultan Abdul Samad Building. Most of the people here are goes around on foot and they usually spill over to the other locations like the National Mosque as well. On weekend nights, the main road is closed to vehicles. More about Merdeka Generation Singapore campaign.
- Petaling Street – Kota Raya Junction – This place is always crowded mainly because it is a tourist attraction and is close to the Pudu Sentral terminal. Tourists are often seen around here while students and office workers always get around on foot for the food stalls and for shopping.
- Jalan Bukit Bintang – Starting from the end of Pavilion Shopping Center all the way to the end where Federal Hotel is, the entire stretch is congested with pedestrians who are here for food, shopping and entertainment.
- Jalan Maarof – Jalan Travers – The main road that connects most of Bangar, there are several billboards and digital boards or DOOH along this way. One of the reasons why this road is filled with pedestrians is because of the limited parking space around Telawi. Meanwhile, there is also a large crowd around the Bangsar LRT/Dataran Maybank area.
- Jalan Ampang – Particularly the stretch leading to KLCC and Petronas Twin Towers, it is a common walkway among public transportation users, tourists as well as office workers. This is most crowded around the junction that leads towards Jalan Yap Kwan Seng as there is another group of office buildings around there.
- Jalan Kia Peng – Jalan Sultan Ismail junction – This crossroad comes in from Jalan Raja Chulan and Jalan Bukit Bintang. Once it reaches here, it starts leading to KLCC. During the day, office workers and tourists are always seen on foot here. At night, the pubs and restaurants here come alive with customers and partygoers.
- Desa Sri Hartamas – This road is always congested with vehicles but it starts getting really crowded with pedestrians usually in the evenings and until the wee hours of the morning. During the day, the shops and food outlets are always filled with people while the pubs are very crowded during the nights.
- Jalan Raja Chulan – Both sides of this road is lined up with office buildings and corporate offices. It is usually packed with office workers who are here throughout the weekdays while tourists and families are always around here on weekends and evenings. Meanwhile, tourists are also always seen on foot here, heading towards shopping centres and landmarks like KL Tower and Petronas Twin Towers.
- Damansara Uptown – The entire square has been given a makeover in recent years with a whole new look. It now has Starling Mall while the shops around the whole square have now been upgraded. This location has several unipole and large posters around the walkways and is always filled with office workers and families who come here for the food and other entertainment options.
