Two of Malaysia’s largest media groups recently joined to form a partnership that will bring out-of-home media advertising to greater heights.
Combining the strength of 2 media giants
What makes this joint effort so significant is that it involves 2 of the biggest names in this industry namely Big Tree and Seni Jaya who are no strangers to the out-of-home media industry.
Big Tree and Seni Jaya forms BTSJ or Big Tree Seni Jaya Sdn Bhd with the offering of a new media format for the Klang Valley MRT (Mass Rapid Transit) service. This will provide advertisers, partners and brand owners more opportunities and options for advertising and delivering their brand messaging to the train service users.
This came in light of the recent launching of the new Sungai Buloh-Kajang line of the MRT. 2 advertising packages were awarded to BTSJ in late 2021 by MRT Corp Sdn Bhd.
A media company with a sole purpose
The main reason that saw the formation of BTSJ was for the new MRT line which runs for 51 kilometers. As the name implies, BTSJ is made up of BTO and Seni Jaya, 2 media giants in Malaysia.
Since the announcement, 2 big brands have already signed up which are Toyota and Pavilion.
Big Tree and Seni Jaya
BTO (Big Tree) is one of the leading out-of-home media owners in Malaysia. Incorporated in 1994, it provides a wide range of solutions that cover various forms of media and channels.
This allows advertisers more effective and impactful reach and connection with their target audience, delivering high-value brand messaging options through its integrated media platforms.
As such, it is common to see Big Tree’s offerings in major locations and landmarks including roads, highways, shopping malls and others. Big Tree also offers services on its digital platforms as well.
Big Tree is also known to be the pioneering firm for transit advertising in the country which came around during the LRT (Light Rail Transit) and KL Monorail System while playing a major role in the MRT after that.
Seni Jaya is an established media firm that offers many solutions in the out-of-home segment. This includes static billboards, digital billboards as well as programmatic out-of-home media.
To date, Seni Jaya owns and operates more than 600 media across the country all of which are strategically placed to capture a high volume of ad views and exposure.
The media firm has been very successful in most of its efforts in the last few decades and it continues to expand its reach.
In early 2022, it was announced that Seni Jaya bought a 55% stake in Andaman Media, Saakti Billboards and Tanjong Jernih which further expands its reach and product offerings to its clients and partners, particularly in the out-of-home market segment.
