WHEN MARKETING MEETS SUSTAINABILITY
Location Partners
● Charging profit + Ad revenue
● Lower barrier to provide EV charging facilities to customers
● Higher footfall of EV users thanks to cheaper/free charging
Environment
● Higher adoption of EVs
● Lower carbon emission
● Better air quality and cleaner environment
Advertising Partners
● Target increasing EV users with higher spending power
● Support green mobility for better branding, show off ESG efforts
● Stand out with novel placement
Public
● Affordable public charging made possible thanks to ad revenue
● Instil confidence of to-be EV users
FAIRY PARK HERITAGE CITY (FPHC)
DIVERSIFIED AUDIENCE GROUP
EV Pioneers within vicinity
Fairy Park Heritage City Existing & Potential Customers
Families visiting for Tomb Sweeping during cultural holidays
Facility Users (Families & Businessmen)
Fairy Park Heritage City Staff & Agents
AD PLACEMENT
AD FORMAT –
● 55”: W680mm X H1210mm (9:16)
● Standard Ad Format:
● ① Company Name/Slogan
● ② Ad Creatives
● ③ CTA & Landing Page QR Code
● ④ Other info
Creative Specifications:
● ② only:
Min: W680mm X H680mm (1:1)
Max: W680mm X H782mm (1:1.15)
Recommended 1080x1080px & above
● ① + ②:
W680mm X H812mm (1:1.2)
Recommended 1080x1446px & above
● Full Screen
● W680mm X H1210mm (9:16)
Recommended 1080x1920px & above
Ad Distribution
Operational hours: 7am~11pm (16hrs) everyday
● 15sec / Ad Slot; 15min playlist cycle
● Minimum number of Impressions:
● 4 IMPs / hr
● 64 IMPs / day
● 1,920 IMPs / month
Benefits to Advertisers
LIFTEN BRAND IMAGE
TARGET HIGHER-END EV USERS
CONNECT WITH LOCAL COMMUNITIES
CAPTURE NEW MARKETING CHANNEL
BENEFITS OF COOH
RECEIVE CONSULTATION ON PLATFORM BEST PRACTICES
Pilot Project
Located @ Setia Alam, Selangor
● Brand new development concept of co-existence with ancestors, by memorial service provider Fairy Park
● Facilities include:
● Food & Culture Street
● Leisure Facilities
● Vocational School
● Memorial Centre
● Imperial Garden
● Columbarium
1st phase completed
● Leisure facilities operational
● Banquet Hall
● Cafe
● Gymnasium
● Badminton Court
● Table Tennis Court
● Basketball Court
● Swimming Pool
● Children’s Water Park
…and so on
