Magiqads is a Redberry Group-associated media owner that offers a broad range of advertising spaces mainly at retail stores. It recently underwent a change where the reputable media owner changed its name to become ActMedia Malaysia.
Advertising in the retail segment
ActMedia Malaysia is a renowned name as an Integrated Shopper Marketing Media company in the Southeast Asia region. From its origins (as Magiqads) in offering Out-of-Home (OOH) advertising at retail stores and hypermarkets such as Aeon and Mydin, it has since grown to become one of the major movers in this market segment.
Specialists for brand owners
ActMedia Malaysia today is very specialized when it comes to offering advertising options for its clients which cover a wide range of media such as shell strips, freezer wraps and many others. When it comes to OOH advertising, the options can be limitless.
The main objective is obviously to provide advertisers effective options that can give ‘top of the mind’ marketing for shoppers and visitors. This can be further compounded by the power of OOH media which has been successfully driving many campaigns recently.
Media by ActMedia Malaysia
With advertising spaces in retail businesses, brand owners are enjoying a lot more exposure than before. This includes standing out at aisles of supermarkets or hypermarkets across the country and at various Point-of-Sale materials. Other forms of spaces managed by ActMedia Malaysia include:
- Hanging media – Specially designed items or arches that can be elevated and seen by shoppers.
- Digital Screens – Channeled through Asia TV that is shown in supermarkets and hypermarkets.
- Homeshelves – Very prominent and effectively presented shelves designed to promote a specific brand.
- Pillar Wraps – Among the few popular media that can be seen in pillars around retail outlets and supermarkets.
- Trolley Wraps – This is a well-known option which is favored by many advertisers.
