Your marketing strategy MUST always be the foundation of your business and this applies to anyone running a brand or a business. The campaign you run will inadvertently be affected by your strategy.
Crucial pain points
There is no perfect strategy and in most cases, you will have areas that need to be improved. This can be in areas like brand messaging, brand image, marketing plan, communication channels and such. This means it is extremely vital to identify the pain points so that you can rectify and develop a strategy that works for your brand. Below are some of the best tips you can consider.
There is no ‘best time’ in marketing
The COVID-19 pandemic has caused many Malaysian businesses to suffer and some had to be closed down even. However, there have been many that thrived and did so successfully during the pandemic. This is actually the best time to build your brand. If your Nasi Lemak business has been growing, then it is a good time when you have the good cash flow to build your sales funnel.
Be clear-cut about your audience
If you haven’t done so, start profiling your target audience. You need to be absolutely sure who they are if you want to market your business. It makes good business sense to connect and communicate with them in the best platforms possible. The whole idea behind knowing who your target audience is so that you can understand better what they like, dislike, prefer and how they respond to you. Not knowing this simply means maneuvering in the dark.
Put out your offer
This is crucial. Once you know everything there is to know about your audience, then it is time to come up with an offer they cannot refuse. When you can communicate with your customers about what they need or want, then you can talk in their lingo. Are they looking for easy payment schemes? Do they want returns and exchanges? What about warranties and technical support? How can you make them want your product more? Make an offer that ticks their boxes. Be precise about what you can give and what you cannot.
Start with one channel then move to the rest
Always begin from a starting point. Try it out with one market segment with your irresistible offer. If you are planning to sell to those in Selangor and you know that they are mostly on Instagram, that would be the best place to start. Then, start discovering where they are on other media and then move on from there. Make sure that you are speaking the right language on the specific media, using the right terms and lingo. If the first platform is successful, then it is time to move on. You want to go to cross-channel advertising so that you can reach more customers and build new ones.
Always test your ads
In whatever circumstances, you need to test your headlines, design and other elements. Run it through with your team. Never take anything for granted if you want to get the best ROI for your campaign. Work out your cost as to how much you need to pay to generate leads and then work your way out from there. If you have to pay for any media, be sure to test them out before going live. Never settle for complacency
