Alunan Matrix is an outdoor advertising media owner which was set up in 2010.
It was the brainchild of a group of friends who wanted to give the city streets a ‘makeover’ by using cutting-edge and new media while propelling outdoor advertising in Malaysia to a higher level.
Through their various expertise and background in the likes of PR, Advertising, Finance and Technology, they integrated OOHM (Out-of-Home Media) that integrates outdoor, social and mobile advertising, providing a truly unique and innovative service for its clients.
Today, OOHM Innovation provides an unprecedented list of products and services which can be effectively adopted by its clients. The agency is focused on a few main areas in terms of service which are explained below.
The flagship product offered by OOHM Innovation is on its outdoor advertising panels
Called the OOHM E-Bunting, OOHM will place digital panels on every lamp post on selected roads in cities around the country. Where this is concerned, it must be noted that streets with high traffic flow that can gather high impressions will be selected. All the panels will be playing the same ad simultaneously, ensuring that a specific ad will not be ‘missed’ by the motorist travelling along that street.
The second area that OOHM Innovation is focused on is in the digital and mobile market. As mobile devices like smartphones are becoming a part of life among Malaysians, digital technology provides an amazing host of opportunities for advertisers. OOHM Innovation seeks to provide its clients with the service to tap into these markets more effectively by incorporating mobile apps and social sites with its efforts in the OOHM E-bunting flagship product.
Through the OOHM DOOH digital screens, advertisers will be able to enjoy a lot more impressions as these panels are placed within major cities and only along roads with high traffic flows. This means that it could be a frequently congested area which is one of the best advantages for this type of advertising media. On top of that, as the digital screens provide video streaming capabilities, the messages can be a lot more engaging as compared to static billboards.
Using cutting-edge technology, the panels are very clear in the day while extremely attractive in the night
There are 2 main types of rental services of these digital panels. You can either choose to place your ads on a short-term or in a full-month rental periods respectively.
For short-term rental services, the rates start from RM240 per panel in Penang and RM320 for the Klang Valley. This will ensure that your ad will play in a maximum of 160 loops per day. Meanwhile, if you are looking for a longer-term playback, you can engage the full-month rental service.
For this, it will be RM360 per month in Penang and RM440 per month in the Klang Valley respectively. The ads will be given a 160-loops per day playback which means that it will cost you only RM0.091sen per loop. There are no uploading surcharges and no service tax applicable, making this media one of the most cost-beneficial and effective methods of outdoor advertising.
