Sky Blue Media is one of the major out of home media owners in Malaysia. Based in Solaris Dutamas, Sky Blue is involved mainly in outdoor media where it operates several outdoor billboards located in major highways and high traffic locations.
Besides that, Sky Blue provides LED Truck advertising which is one of the most revolutionary advertising media in recent years as well as in lightbox advertising media space that offers highly captivating LED lightbox located on major locations as well.
Offering services that will elevate media campaigns to higher levels, SkyBlue Media is the ideal partner for advertisers and brand owners looking to expand their reach and brand awareness in the out-of-home platforms.
Banking on DOOH advertising
Digital out-of-home (DOOH) advertising has become one of the most (if not, the most) effective methods for advertising in today’s fast-moving economies.
DOOH is now being sold and managed programmatically which makes this method highly effective. Programmatic DOOH brings a lot of benefits for brand owners that include targeting environments and markets that are more niche.
With programmatic DOOH, advertising expenditure becomes more cost-effective. Advertisers can now make more informed decisions and target markets more accurately.
SkyBlue Media is a pioneering company when it comes to digital LED Screens which have replaced the more conventional type of static billboards.
With this, SkyBlue Media is able to offer better audience intelligence by using programmatic buying methods.
SkyBlue Media’s expertise in DOOH
SkyBlue Media has the expertise for better media buying. With their platform, geo-fencing from as small as 50 meters is possible. Hence, advertisers can obtain real-time information that let them gauge the locations better.
As such, partners will have more actionable insights and better target marketing on what would work and what would not. This will in turn drive better engagement with the target audience.
With a well-capable team of industry-capable personnel in the planning, design and development areas, SkyBlue Media is more than equipped to drive campaigns to better success.
SkyBlue Media works closely with the clients, partners and brand owners to ensure that their budget can be fully maximized through multiple DOOH sites.
This will also ensure that the budget will bring about maximum coverage.
SkyBlue Media offers more than 200 screens in many high-traffic locations nationwide.
As a media company, SkyBlue Media has been recognized having won many awards throughout the years. This includes:
- 2018 ASEAN Business Awards (ABA) being the Malaysia Winner of SME Excellence for Innovation
- ASEAN Mentorship for Entrepreneurs Network (AMEN) for the Pioneer Mentor Award
- ASEAN India Business Council (AIBC) 2017 for ASEAN-India Achievement Excellence
- Winner of Industry Excellence Award at 2016 in Digital Media given by ASEAN Business Award Malaysia (ABAM)
Products by SKyBlue Media
Below are some of the main products offered by SkyBlue Media.
- SkyDrive – LED panels that can be seen along major expressways
- SkyBridge – digital screens mounted on overhead bridges in high-traffic locations
- SkyView – These are large unipole digital screens that can be seen from a large radius and would usually be in locations with a lot of visibility
- SkyDyna – LED digital trucks that are mobile and travel along high-traffic locations and to places as required by the campaign.
