Outdoor advertising in Malaysia is a very dynamic market, offering countless opportunities for brand owners and companies to reach their target markets through the mass media.
Billboards are among the most popular tools used in outdoor advertising as more and more people today are spending time outdoors rather than indoors.
One of the major players in the outdoor advertising segment, specializing in billboards is Spectrum Outdoor Marketing.
The company was established in 1997 and has since been expanding rapidly and steadily to become one of the few reputable companies in this industry, offering high quality and top notch products and services for advertisers.
Founded in 1997, Spectrum Outdoor Marketing has grown by leaps and bounds to become one of the leading media owners in Malaysia. This company in involved in providing a holistic approach to outdoor advertising options for brand owners and business operators.
Through its commitment to provide high quality products and services, Spectrum Outdoor Marketing has customized many media solutions and other related services to its clients across Malaysia, reaching as far out as East Malaysia. From printing and creative to installations of billboards, this company can help in acquiring of permits and licenses for outdoor advertising media were well.
Today, one can see Spectrum Outdoor’s billboards located in major places around the country as well as along the expressways. As it has been found that consumers are no longer confined to the television and radio sets the way they have been in the past, outdoor advertising has become increasingly popular.
In Malaysia in particular, people are spending long hours on the road commuting to and from work, billboard provides an ideal platform for advertising that will garner high impressions along the roads.
Through Spectrum Outdoor, clients will enjoy a wide variety of products and services in outdoor advertising.
This media is available throughout the day which is important in generating recurring exposure of the ads to the target markets. Having been involved in this business for more than 10 years, Spectrum Outdoor is well-equipped and experienced in finding the best spaces for billboard advertising.
This media owner currently manages many well-placed locations around Malaysia (both Peninsular and East Malaysia). If you are looking to advertise through Spectrum Outdoor, you will find that there are many options and locations that are all catered to different target markets.
Spectrum Outdoor will ensure that the billboard or panel you have chosen is the most appropriate and relevant for your campaign.
Products and Services
The products that are offered by Spectrum Outdoor are basically large advertising board spaces. There are many different shapes and sizes that are being offered by the agency like the freestanding or monopole displays.
These are known as 96 sheeters which are the most common billboards seen. This product is seen mostly around urban areas where among the advertisers are MQA, Fire Fighter and Total.
Meanwhile, the Spectacular displays are very large boards which are usually more than 600 square feet in size. Such panels are highly visible media which can be customized and reduced to suit your advertising needs. In most cases, these massive billboards are used on a longer term where it has been previously used by clients like Standard Chartered, SHARP, TM, Maxis and Volvo.
In terms of service, Spectrum Outdoor offers all types of consultation and advice offerings in which you will be able to enjoy industry-relevant creative services, conceptualization and design. Spectrum Outdoor ensures that your billboards are installed and mounted accordingly.
This range includes obtaining the relevant licensing of your content, enacting of the billboards in the specified locations as well as in ensuring that your ads reach its intended market.
Through its experience and expertise, Spectrum Outdoor maintains the structures so that they are always in their best working conditions.
On top of that, you can enjoy a comprehensive advertising campaign effort through the integrated network and services offered through Spectrum Outdoor.
As a reputable media agency in the Malaysian market, the media owner is able to provide a holistic approach when it comes to deriving your marketing campaigns. This means that you will be able to use your ads on other areas of advertising apart from billboards to better gauge and reach your intended targets.Contact us now on how we can help you with your outdoor advertising needs. +60126725888 (SMS or whatsapp for international)
