Your business today can no longer rely fully on traditional methods of advertising. Digital platforms are fast becoming the de facto standard now. One of these platforms is in Wi-Fi Advertising and businesses around the world are now riding on its benefits. Your business should too!
Why WiFi advertising?
The use of Wi-Fi networks is now more common than ever. It is among the most widely used networks in both private and public places. Wi-Fi hotspots are used by a lot of businesses in the running their operations.
This includes customer relationships, client management and most notably in marketing. When business engage customers on Wi-Fi networks, you save on cost and increase efficiency while pushing productivity higher.
The best thing about using Wi-Fi for advertising is that you can enjoy one or more of the following benefits:
- Brand awareness and promotion
- Data collection
- Target a certain group of customers
- Maximize your marketing dollars
- Customize your ads and promotions
- Enable interaction between your business and your customers
This can be done through the splash and landing page of your Wi-Fi network when users get connected.
Maximizing the benefits of Wi-Fi for advertising
This is one of the best things about location-based advertising. By offering Wi-Fi at your premises, you get to capture the customers at the most suitable time and place. You know for sure that customers need your service. They are expected to connect to your network through your Wi-Fi hotspot, and that is where you catch them.
The main benefit of Wi-Fi advertising is you can target your audience at the most ideal situation.
The timing is good and the location is where they can even interact with you too. As such, brand engagement can be easily carried out at these locations.
What you can do is to display advertisements on your splash page.
The splash page refers to the landing page where the user needs to key in their network credentials (ID and Password) before using the Wi-Fi service.
Your ads can be rich in content be it video, audio or images. From there, you can then customize what types of ads they will see based on their profile. This is extremely useful for advertisers because they know who are the ones logging onto the Wi-Fi and if their ads will be meaningful to them.
Personalization of the Splash Page
The Splash Page is by any means the most important page in your Wi-Fi network as that is the only time you get to communicate with the user (Besides when they are living the network). As you only have a few seconds of your customer’s time to view the splash page, you need to have very customized and captivating ads. They must be highly-impactful as well.
How can we help?
We now offer you the platform SPLASHER which allows you to personalize your own Wi-Fi splash page. There is an editor that lets you build the page from scratch. Besides that, you can add your company logo, brand image or any other media of your choice.
On top of that, there is a function here that allows your users to choose which way they prefer to log into your Wi-Fi system. The most important idea behind this platform is that you want the users to stay in your network for as long as they like. Let our SPLASHER help you to create the landing page that will leave a lasting impression with the user.
