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Marketing Guide

Your one-stop platform to learn everything you need to know about marketing and promotions. Whether you are a seasoned marketer or a fresh graduate, check out our guide here which includes everything under the marketing umbrella. Find out what are the best practices used by international and top local brands which have been highly successful and impacted their respective industries or learn from the experts who have a lot of insights to share.

Guide on media, campaigns and brand messaging

Our marketing guide is derived only from the experts in the market. We source and find the best advice and articles which can help you in your marketing efforts. From the type of media used to brand messaging, we ensure that all the resources here are current, relevant and highly impactful. Feel free to use the guides here and share with others your experience so that everyone in the marketing industry can benefit from one another.

: : Featured
spectacular digital billboard
Tips for maximizing ROI in billboard advertising
Maximizing ROI in Billboard Advertising A strategic...
Audience & Measurement Concepts
Know Your Numbers: How do you define Audience & Measurement Concepts
Audience & Measurement Concepts Key terms used...
influencer
KOL, KOC, and Seeder: What's the Difference and Which One Does Your Brand Actually Need?
KOL vs KOC vs Seeder — What’s the Difference? Modern...
radio_advertising_terms
Tune In: The Essential Radio Advertising Terms Every Marketer Should Know Before Going On Air
Radio advertising remains one of the most cost-effective...
Cinema-Advertising
Skip-Proof, Scroll-Free, and Unmissable: The Complete Guide to Advertising in Malaysian Cinemas
Cinema advertising in Malaysia is one of the most immersive,...
brand-marketing
Brand Marketing Strategy: Building Enterprise Value and Customer Loyalty
What Is Brand Marketing and Why Does It Matter? Brand...
user generated content UGC
What is UGC or User-Generated Content
UGC stands for User-Generated Content. This refers...
content-marketing1
Having amazing products but not sure how to write good Product Guide Contents?
Customers often refer to your website if they need...
How to write impressive Case Studies
Case studies can help companies and brand owners gain...
How to write revolutionary White papers
White papers are a type of report published by a certain...
Publication Copywriting
Our copywriters have worked in campaigns at all scale...
All-in-one Guide to writing good Emails
Email communication is still very much in demand despite...
The Essence of writing a good Ebook
Ebooks provide a totally different platform for content...
Succeeding in Guerrilla Marketing
There are many strategies and methods to grow a brand...
The Essentials of writing Professional Advertorials Contents
Writing advertorials can be very different from other...
uptime-monitoring-tools-advertising
The Importance of Website Uptime Monitoring tool for your Business
Having a website that is always running is the first...
marketing-for-small-restaurants
Marketing Tips for Small Restaurants
The internet has changed how customers perceive restaurants...
imptance-of-AB-testing
The Importance of A/B Testing in Digital Campaigns
One key trait which sets digital marketing apart from...
Marketing-strategy-2023
Marketing for 2023 - What to Look out for?
Since 2020, there have seen a lot of changes and advancements...
Programmatic Advertising And Why It is Crucial today?
Programmatic Advertising, as the name implies would...
Current Content Marketing Trends in Malaysia & Singapore
These days, content seems to be the buzz word in digital...
High-Quality-Backlinks-and-Citations
High Quality Backlinks and Citations
Are you in the digital marketing scenario and facing...
Effective Meetings and How to Make Them Work!
Statistically, more than 50% of meetings held in companies...
Viral Blog Writing and Guide to Writing Epic Blog Posts
Picking Your Post In any blog, it is always crucial...
Management - Traits of an Excellent Manager
Experts who have managed companies for the longest...
Importance of Ad Copywriting in Digital Marketing Campaigns
Most digital marketing agencies, regardless of their...
hubspot-CRM
What is HubSpot and how to use it for your business?
Connecting your customers online could be a real challenge...
Driving Digital Strategy
The current business environment is such that there...
honey-chrome-extension
The Honey Extension and how it can help your brand
The Honey extension has been widely considered to be...
Guidelines in Advertising in Churches
Our heart and soul is to introduce and connect people...
Email-Marketing
Increasing Open and Click Rates in Email Marketing and other Crucial Factors
Email marketing is one of the oldest forms used in...
Method-Online-Advertising-scaled-1
Creating an unskippable ad
The way your target audience use ways to avoid watching...
TikTok Advertising - Time to get onboard
There is no denying that messaging apps are the major...
User Experience and Digital Marketing
In digital marketing, user experience plays a crucial...
crm
How can CRM Software help with your marketing campaigns
Customer Relationship Management or CRM is a big thing....
POWER-Words-Copywriting
Why is it critical to use POWER words in Copywriting?
Words are very powerful tools if you know when and...
facebookpixel-retargeting
Facebook Pixel Retargeting – What is in for you?
If you have used Facebook ads before, you know just...
Social media concept.
Best Practices Over the Years in Online Advertising
In advertising, there is never a rule-book although...
Social-Media-Competitive-Analysis
Social Media Competitive Analysis
More than 90% of today’s brands are on social media...
Online-Education-Platforms
Online education platforms
Online learning is not just about having educational...
Online Advertising Man Working On Laptop , Online Advertising We
Advertising Online - What you thought you knew
Online advertising has always been a challenge for...
Customer Relationship Management – How ready is your business?
Your customer experience is one that you must emphasize...
Hashtag
Hashtag Secrets and capitalizing them
Hashtags, typically the one most important word in...
Ad-Tracking
What is Ad Tracking and should you be concerned?
If only digital advertising is as straightforward....
Email-List
Sure-win ways of building an Email list
Whether your business is online, offline or both is...
What are Heatmaps good for?
Data visualization has been one of the most helpful...
URL
URL Shorteners and Analytics
URL Shorteners was designed for convenience. What started...
affiliate-marketing
Can Affiliate Marketing work in Malaysia?
Affiliate marketing is one of the branches of marketing...
sales-funnel
The bells and whistles of the Sales Funnel
The sales funnel is an integral component of any digital...
Viral-Content
How to create viral content for your business?
There is no doubt that content is a necessity when...
call-to-action
Call To Action Tips
CTA or Call to Action is a phrase used in digital advertising...
Bots
Using Bots in Marketing
You should by now notice how chatbots are fast becoming...
Bounce-Rate
How to Reduce your Bounce Rate?
The bounce rate is every website’s biggest nightmare....
Mid-Roll Ads - Irritation or Opportunity
So, you know the power of video advertising and have...
Contextual-Advertising
Understanding Contextual Advertising
When ads are shown on a website that is related to...
Feel your visitors to increase conversion rates
Almost half of the account managers who use Google...
Inbound-Marketing
Inbound Marketing Strategy
When you create content and experience on your website...
Organic-Search
How to Get your Business into Organic Search
No one knows you exist. No matter how good your product...
Landing-Pages
Landing Pages: How Important Are They?
A Landing Page is not your Home Page! Don’t make this...
Video-Ad
You have a killer video ad? Think again!
Video advertising is one of the most important facets...
Survey-Marketing
Positive Effects in Survey Marketing for your business
Analytics are crucial information you can use in your...
Search-Engines
How to market your SME business with Search Engines & Digital Marketing
When it comes to marketing your business, you cannot...
online-coupons
Using the Coupon Marketing trick for your campaign
Coupon marketing is often regarded as one of the most...
Testimonials marketing and why it is crucial
Conventional marketing techniques might not be as effective...
Marketing metrics and what you should be measuring
In digital marketing, you cannot avoid tracking everything....
Retargeting-Marketing-SME-1
Retargeting Marketing works for SMEs
Any business that has run a marketing campaign to drive...
Product-Demonstration
Better reach and interaction through Product Demonstration
Product demonstration is one of the methods used in...
Business woman screaming out her ideas loud in megaphone isolated on gray wall background
Are you screaming out for NEW Marketing Ideas?
Admit it! Facebook and Google advertising are the leaders...
malaysia-advertising-outdoor
Out Of Home & DOOH Advertising
Like it or not, Out-of-Home or OOH media has become...
advertising-buying-selling
Advertising – The unforgettable buying experience
The number one reminder for all marketers out there,...
Corporate_Blogging_Mistakes
All-time biggest corporate blogging mistakes that you should avoid
Corporate blogs are meant to enhance the communication...
Satisfied_Customer
How to ensure that your customers are satisfied with your customer service
Customer service is one of the most important elements...
Online_Reputation
Recovering your Online Reputation
Your reputation is as good as your business. This is...
Marketing-2020
Marketing 2020 - Best tips for this year
Ask any marketer for a marketing tip and you will surely...
Extracting email addresses from your Gmail
Do you have a long list of contacts in your Google...
Types of agencies in Malaysia
Advertising (ad) agencies come in different forms....
Top social media automation tools
The social media community is filled with possibilities...
Underestimate the power of Snapchat and be ready to fail!
Social media is one platform that you cannot afford...
Billboard Advertising Malaysia
Home Billboard Advertising in Malaysia: A Complete...
Facebook_Business_Advertising
Glossary of Terms used in Facebook Business Advertising
Audience Insights Audience Insights provides you with...
Twitter-Analytics
Twitter Analytics
Make Good Use Of The Stats For Your Tweets! Twitter...
TOP-5-SOCIAL-MEDIA-WEBSITES-TO-FOCUS-ON
Top 5 Social Media Websites To Focus On
Your Best Bet Among Social Media Platforms Social media...
TOP-5-SOCIAL-MEDIA-TOOLS-THAT-WILL-UP-YOUR-RETAIL-GAME
Top 5 Social Media Tools That Will Up Your Retail Game
Social media plays a vital role in our lives today...
SOCIAL-MEDIA-ACRONYMS-YOU-NEED-TO-KNOW-TO-STAY-ON-TOP
Social Media Acronyms You Need To Know To Stay On Top
If you’re a marketer, you may have experienced sitting...
ROPE-THESE-TWITTER-TOOLS-IN-RIGHT-NOW-TO-BOOST-YOUR-MARKETING-STRATEGY
Rope These Twitter Tools in Right Now to Boost Your Marketing Strategy!
Just like how it’s crucial to have a parachute on when...
HOW-TO-WRITE-A-PRESS-RELEASE-ARTICLE
How to Write a Press Release Article
Press releases play an important role in society today....
HOW-TO-PUBLISH-YOUTUBE-VIDEO-RANK-HIGH
How To Publish YouTube Video Rank High
Climb Your Way to the Top of YouTube If you haven’t...
HOW-TO-PUBLISH-FACEBOOK-ADS
How To Publish Facebook Ads
Facebook: Your Money-Making Machine In our social media-centric...
HOW-TO-MARKET-INSTAGRAM-ACCOUNT
How To Market Instagram Account
Grow Your Followers On Instagram, Today! With over...
Financial Industry Can’t Risk Missing Out!
Social Media Trend Malaysia has been on a steady growth...
FB-MARKETING-INSIGHTS
FB Page Marketing Insights
Facebook Page Insights can be an amazing tool in helping...
peak-media
Are you ready for the future of media?
In the 80s and the 90s, oil and gas was the main industry...
Cinema ADEX
Advertising in cinemas have been going through a lot...
outdoor-billboard_social-media
The Co-relation and integration of billboards to social media and mobile platforms
Billboard advertising, despite being a conventional...
Video-Production
Video Production and Talent services
Are you a brand owner or an agency looking for high...
digital-marketing
All you need to know about Digital Marketing in Malaysia
Digital marketing is definitely the next big thing...
iMC
Integrated Advertising in Marketing
An integrated advertising campaign can work wonders...
Successful Viral Marketing
Any modern marketer will surely be aware of the term...
content-marketing1
Should you jump into Content Marketing?
In many ways, marketing has evolved into something...
reddit1
Using Reddit for Marketing
Marketing in social media is easier said than done....
Importance-Telemarketing
Finding the best script for telemarketing
Do you have a team of telemarketers to make your calls...
Generating-leads-for-telemarketers-1
Top traits of Telemarketers
Telemarketing is only good if your telemarketers know...
Generating-leads-for-telemarketers-1
Generating Leads for your telemarketers
Do you know that generating good leads matter in any...
Top Mobile Apps in Malaysia
Malaysia, like any other active and emerging economies...
Marketing in Viber
Unlike other messaging apps, Viber has a more distinct...
Internet Connection and Services in Malaysia
Like every other country across the world, the number...
Comparing Social Media
In marketing, it is imperative that the right tools...
Online-advertising
Complete Online Advertising Guide
Online advertising is a big challenge. You need to...
marketing-funnel
The Marketing Funnel
The Marketing Funnel, to some marketing theorists is...
lady-mobile-tactics
Top Loss Aversion Tactics for online marketing
Loss aversion is one marketing tactic which never grows...
business-directory
How Business Directory Can be Helpful to increase business leads
The business directory is a concept to communicate...
malaysia-calendar-advertising
How to Sell Your Products with Marketing Calendars
Marketing calendars in business, one very important...
Social-media-marketing-1
Top Reasons for Social Media Marketing
Moving with the times can make or break your business...
2-sided Vertical-Spectacular - Billboard - Jalan Sultan-Azlan-Shah-Utara-Jalan Bercham
Offline marketing strategies that still work!
With all the talk on digital marketing and online marketing,...
Internet-Social-Media-Advertising
Top Social Networking Sites in Malaysia
Social networking in Malaysia is a booming sector....
Terms-and-jargons-in-Advertising
Common Terms and Jargons used in Video Marketing
Video Format – This refers to the type of format of...
Top Web Portals in Malaysia
The online market in Malaysia has been booming since...
malaysia-youtube-ads
Complete Guide to YouTube/Video Advertising
Video advertising is perhaps one of the most if not...
Top Web Brands in Malaysia
Zalora – Offering a broad range of fashion and accessories,...
Standard Banner Ad Sizes On Websites
Ad Creative Reference — Standard Sizes Guide Every...
Viral-Marketing-and-Social-Marketing-1
Viral Marketing on the web – why is it so powerful and effective?
Viral Marketing on the web typically is marketing using...
Types-of-advertising-1
Types of Advertising
There are various types of advertising in all types...
Method-Online-Advertising-scaled-1
CPM, CPA AND CPC – Which is the best method for your online advertising needs?
In advertising, there are many issues that need to...
Print-Advertising
Can Print Advertising be trusted?
As with any media used in advertising, the issue of...
Career-Marketing-scaled-1
Career Guide - Marketing & Advertising Jobs in Malaysia
Malaysia has one of the most vibrant and dynamic marketing...
Google-Search
Topping Google search results
Most companies hope that their website emerged top...
Top 5 roads for billboards in the Klang Valley
The Klang Valley is one of the busiest cities in the...
Tips to gain new business for your company
During recession, it is rather hard to gain new business...
Tips to evaluate design
In order to develop an efficient and effective B2B...
Radio-Advertisers
Tips for first time radio advertisers
Radio is one of the most affordable traditional advertising...
Below-the-Line advertising
There are many different methods when it comes to advertising...
Writing powerful headlines that work!
When writing a blog or an article, there are certain...
Create an interesting direct mail
Direct mail should contain relevant information and...
Small-Space-Ads
Attracting prospects with small space ads
Here are some top tips to attract prospects with small...
Customer-Oriented-Email-Marketing
Customer oriented Email Marketing
How to get more customers with Email Marketing In today’s...
Customer-focused web site
Website is one of the most effective tools to market...
Which media is best used for what type of content?
For marketers and advertisers alike, the constant challenge...
Malaysians-Spending-Their-Time
Which media are most Malaysians spending their time on?
One of the biggest challenges that every marketer has...
Which advertising media are the most trusted in Malaysia?
Where consumers are concerned, the advertisements that...
What is retail media and what opportunities are available for advertisers?
Retail media plays an important in advertising not...
What are the Adex trends for the major media in Malaysia?
In the past few years, Adex (advertising expenditure)...
Malaysians-Doing-Online
What are most Malaysians doing online?
It has been reported that more than 50% of the total...
THE-POWER-OF-BUSINESS-CARDS
The power of business cards
Never underestimate the power of a small piece of paper...
Glossary-Advertising
Glossary of terms used in Advertising
The terms used in advertising can sometimes be different...
Web-design
The best web design
In today’s business world, most marketers opt...
Accredited-Advertising-Agents-Malaysia
4As – Accredited Advertising Agents of Malaysia
The 4As is the abbreviated name for the Accredited...
consumer-profiles-1
The Malaysian consumer profile and media reach
Malaysia enjoys one of the most dynamic marketing and...
Code-Practice-Advertising
The Malaysian Code of Practice in Advertising – Should controversy be avoided?
Malaysia practices the same type of advertising environment...
The Malaysian Advertising Industry – Awards and moving forward
The Malaysian advertising industry has come a long...
Advertising-Television
Advertising on television
In Malaysia, television is divided among the FTA (Free-to-air)...
Email-Marketing
Future for Email Marketing
Is Email Marketing still effective Email marketing...
Out-Of-Home-Media
The Attraction of Out-of-Home Media
Advertising is a tricky business if you are in one...
Web-Design-Tips
Fun and interesting web design tips
A fun and interesting web design has the power to attract...
Advertising-Agencies
Advertising agencies – International or global? Large or small?
Malaysia has one of the most exciting advertising industries...
Ad industry overcrowded with regulations and should be allowed to self-regulate
A prominent advertising leader, Khairudin Rahim, recently...
REtail-loyalty-program
Flaws of retail loyalty program
Retailers often develop similar loyalty programs to...
Advertising Guide – Can you have an effective campaign on a low budget?
Advertising has often been associated with high-budget...
Ad-Agency
Ad agency as a service provider, middleman, consultant and advisor
Advertising agencies play important roles in the world...
Effective-Ads
Ensuring that your ads are impactful and effective
Advertising is a very sophisticated matter and if not...
Ensuring a sound working relationship with advertising agencies
The main objective in any advertising campaign is usually...
ABC (Audit Bureau of Circulations)
The Audit Bureau of Circulations or known in short...
Advertising-In-Malaysia
Outdoor Advertising in Malaysia – What’s in store for 2026?
Why Outdoor Advertising Remains Essential in 2026 Out-of-home...
Do’s and don’ts in campaigns during economic downturns
Maintaining your marketing composure is crucial in...
Twitter-Business
4C’s on using Twitter for business
Twitter has been one of the major movers in any industry...
Light bulb with drawing graph
Revamp your marketing scheme
Marketing through email has been around for quite some...
Regulations-Advertising-Television
Regulations when advertising on television
Regulations when advertising on television Advertising...
businessman using laptop
Quality content to attract prospects to your web site
Having a website is something that every business should...
NO-COST-METHODS-TO-PROMOTE-YOUR-BUSINESS
No-cost methods to promote your business
Promoting your business need not always require a lot...
Newspaper as a media for advertising in Malaysia influenced by literacy level
Advertising in Malaysia is a very fast and rapidly...
New-Out-Of-Home-Media
New and out-of-home media in the Malaysian advertising industry
The call for more innovative and creative methods in...
Social Media Monitoring & Monitoring your brand online
Social Media Monitoring or SMM in short is, as the...
Milestones-TV-Media
Milestones in TV as media in Malaysia
The television industry is a multi-billion business....
personal-branding
Personal branding for your business
What is personal branding? Is personal branding important?...
Methods that guarantee successful email marketing
Even though most marketers are using third-party platform...
Klang-valley-outdoor-advertising-demographics
Malaysia’s Population & Demographic profile - knowing your target audience
For any marketer, it is vital to know who your advertisements...
radio-advertising
Is there a need for revamp of the radio advertising segment in Malaysia?
Most Malaysians tune in to the radio throughout the...
Free-To-Air
Is there a future for FTA (Free-To-Air) television advertising?
Malaysia enjoys a healthy stream of television viewers...
Online-Media
Is online media killing television advertising?
More than 50% of Malaysians now connected to the internet....
Malaysia-advertising
Malaysia advertising outlook 2013
 The Malaysia advertising industry is one of the most...
Is Television advertising actually better than radio?
The area of advertising has often been regarded as...
advertising-guidelines
Malaysia Advertising Guidelines
Advertising in Malaysia is very much the same as in...
DIGITAL-adversting
Is Digital the way forward & Why Marketing Services are Critical During Tough Economic Times
The digital world is upon us and in being so, the digital...
Malaysia Advertising Expenditure (ADEX) Report
 The effectiveness of advertising and the success of...
Internet-Social-Media-Advertising
Internet and social media advertising, where should advertisers focus on?
The internet goes by with many names. It is called...
Malaysia-Advertising-Agency-List
Malaysia Advertising Agency List
Leo Burnett Malaysia Leo Burnett is one of the top...
Importance-Telemarketing
Significance of telemarketing in today's campaigns
Outbound marketing is the key that will determine the...
Mobile-Marketing
Ideas for Mobile Marketing - Sales & Support, Ticketing, etc
The SMS messaging service has offered a wide range...
MAINSTREAM-MEDIA-rotated-1
Mainstream and Alternative media
Malaysia’s media is said to be one of the most dynamic...
ELECTRONIC-NEWSLETTERS
How to deliver your message via electronic newsletters
Electronic newsletters can be very effective if you...
Advertise-On-Radio
How to advertise on radio
It is a known fact that advertising on mass media in...
How long are Malaysians spending their time on the different media?
In the past few years, the changes in terms of time...
How has satellite television services changed Malaysian advertising?
Everyone in Malaysia and the surrounding regions know...
Micro-Blogging
How companies could leverage on Micro-Blogging to build stronger brands?
Everyone knows how companies these days are riding...
strategy
Overcoming marketing challenges
Marketing refers to management process that identifies...
ADS-RELATED-TO-THE-CUSTOMER_TARGET-MARKET-2
How are your ads related to the customer/target market?
Whenever an advertising campaign in the launch, it...
Print-Media
History of Print Media in Malaysia
In Malaysia, the advertising industry had started many...
Your-Ad-Agency
Guide to choosing your ad agency
So, it has been decided that your company needs an...
Opportunities in the mobile advertising segment
The advertising industry today is buzzing with new...
Gaming-Mobile
The Future of Gaming and Mobile - Thecube prediction
It has become quite a common sight to see mobile phone...
Print-Advertising
Below-the-line & Above-the-line Printing
When it comes to advertising, it is crucial to first...
3D Design and Storytelling
How can 3D help your brand? To understand how 3D can...
What you must know about 3D Printing
3d Printer What is 3D printing one might ask. It is...
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