Ad-On-Bus Sdn Bhd’s name says it all. This is the media owner that provides advertising on buses (and several other forms) in Malaysia, offering a cost-effective and effective method for brand owners to better reach their customers.
Background and impact of bus advertising
Ad-On-Bus is currently the only Malaysian company that specializes in bus advertising. Established in 1994, they bring with them almost 3 decades of experience in this segment which makes them the ideal partner to work with when it comes to advertising on these platforms.
With a strong network of bus services and their routes throughout the country, ads will become more mobile and more targeted at specific locations.
With bus advertising, advertisers enjoy an effective medium that is affordable that can maximize their advertising expenditure.
Services offered by Ad-On-Bus
Ad-on-Bus essentially is a one-stop center for advertising on buses and transit. They offer services that start from design and ideation media spot buying, from the printing of the ads to installation on the medium as well as tracking.
With this type of ads, brand owners enjoy a combination of visibility and mobility, providing better leverage for their marketing budget. Buses are known to travel (and bring the ads with them) to locations that are pre-set through any weather.
Over the years, Ad-on-Bus has been involved in many campaigns that include:
- COVID-19 awareness using Perak Transit buses
- 100 Plus campaign using 4×4 vehicles
- Tuflong ads on lorries and vans
Products by Ad-on-Bus
Generally, Ad-On-Bus offers the following products:
- Bus advertising – This includes the complete spectrum of services including media space buying, the printing of ads, installing, maintenance and removing after the duration is over. The ads are usually installed either at the rear panel of the bus or with a full back cover. The most prominent one would be an external wrap of the entire bus.
- Types of Buses – In bus advertising, advertisers can choose between the different types of services offered by different operators. Rapid buses are those that travel within a city (KL, Penang). Bus Persiaran are those that travel longer distances across states or towns.
- Digital Printing – This involves printing large format posters using their inkjet and digital printers. Products that can be printed include backdrops of different sizes, banners, buntings, posters and billboards (static).
- Vehicles advertising – This involves wraps on commercial vehicles like lorries and trucks. In most cases, it is an economical method for brand owners to advertise their products or to spread awareness of their own vehicles.
