Kadazan-Dusun & Sabah Bumiputera Radio — RTM, Malaysia
Advertise on Asyik FM
Asyik FM is RTM’s radio station dedicated to Sabah’s Kadazan-Dusun community and other Bumiputera ethnic groups. Broadcasting primarily in Kadazan-Dusun alongside Bahasa Malaysia, Asyik FM serves as the cultural and community voice for Sabah’s indigenous communities — the Kadazan-Dusun, Murut and other Sabah Bumiputera groups.
Kadazan-Dusun Radio
Malaysia’s only radio station broadcasting primarily in Kadazan-Dusun — the largest indigenous language group in Sabah
Sabah Bumiputera
Dedicated to Kadazan-Dusun, Murut and Sabah indigenous communities across the Land Below the Wind
Cultural Preservation
Primary media channel for Kadazan-Dusun cultural content, language preservation and community identity
About the Platform
About Asyik FM
Asyik FM is Malaysia’s only broadcaster dedicated primarily to the Kadazan-Dusun language and Sabah’s indigenous communities. It serves as both an entertainment channel and a cultural preservation platform, broadcasting traditional music, cultural programmes and community news in Kadazan-Dusun alongside Bahasa Malaysia content relevant to Sabah’s Bumiputera communities.
Listener Profile
Kadazan-Dusun, Murut and other Sabah indigenous Bumiputera communities — concentrated in Sabah’s interior regions, Penampang, Kota Belud, Keningau, Tambunan and rural Sabah. Listeners include farmers, civil servants, students and community leaders. Asyik FM’s audience is particularly loyal — it is the only media that speaks to them in their own language.
Advertising Formats & Options
30-Second Radio Spots
Bahasa Malaysia and Kadazan-Dusun language audio ads — unprecedented authenticity in reaching Sabah’s indigenous community through the only radio station that broadcasts in their native language.
Cultural Programme Sponsorship
Sponsor Asyik FM’s traditional music shows, cultural festivals coverage or community events — deep brand integration as a genuine partner of Sabah’s indigenous communities.
Agricultural & Rural Campaigns
Target Sabah’s interior farming and rural communities through Asyik FM — reaching indigenous farmers, smallholders and rural households in a trusted local-language broadcast environment.
Government & Community Campaigns
Public service messaging in Kadazan-Dusun and Bahasa Malaysia — the only way to deliver government information directly in the native language of Sabah’s largest indigenous community.
Best For
Government agencies, agricultural suppliers, rural healthcare, education providers, halal certification bodies and brands committed to genuine engagement with Sabah’s Kadazan-Dusun and indigenous Bumiputera communities.
Unique Reach
Asyik FM offers access that no other Malaysian media platform provides — direct community engagement in Kadazan-Dusun with Sabah’s most distinct and underserved indigenous audience.
Community Credibility
Advertising on Asyik FM signals genuine commitment to Sabah’s indigenous community — a powerful brand statement in a market where community trust determines purchasing decisions.
