Bangsar – Insights

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Not many people know this but the prestigious township of Bangsar actually started out as a place of settlement for railways and rubber estate workers. If you see how it was then and how it looks like today, you would not believe your eyes!

Upmarket township

To most people around the Klang Valley, Bangsar has often been regarded as a high-class place. This is because of the rapid development which has been taking place surrounding Bangsar as well as within it. This is further added by the fact that Bangsar remains as one of the townships which are closest to the heart of Kuala Lumpur.

Public amenities around Bangsar

What makes Bangsar such an interesting place in Kuala Lumpur is in its location.

  • The award-winning and highly reputable MidValley Mega Mall is located just about 5 minutes from here.
  • The people of Bangsar enjoy their own shopping centers in Bangsar Shopping Center and Bangsar Village I and II.
  • The long and winding Jalan Maarof is perhaps the most recognized road here connecting vehicles coming in from Damansara and leading through Bangsar out to the city center where it convenes with Jalan Travers, another major road of Kuala Lumpur.
  • KL Sentral, the capital’s main transportation hub is located here as well along the border with Brickfields. KL Hilton and Le Meridien hotels operate there.
  • Condominiums and landed properties are commonly seen around Bangsar. There are many bungalows around too

Demographics of the people in Bangsar

It is very easy to get to Bangsar as it is mostly connected via the major roads around the city of Kuala Lumpur. The income group of the people here is mostly in the middle range while there is a community in the high-income levels as well. Overall, the majority of residents in Bangsar are Malays who make up 61% while the Chinese make up 24% and the rest are Indian residents. Telawi square is commonly synonymous with Bangsar as it used to be the place for nightlife in Kuala Lumpur. Today, Telawi square still brings in the crowd which comes alive at night.

Insights of Bangsar

Billboard and digital screen advertising will be most suitable along the 2 major roads here which are Jalan Maarof and Jalan Travers. Advertisers can have high visibility along these roads as they are always congested throughout the day more notably during rush hour.
Meanwhile, the shopping centers will offer OOH advertising options through their public furniture and parking lots. Bangsar has a strong community of resident associations as they are known to be very vocal. They are active on social media and messaging apps which means there are opportunities for advertising on these platforms. The train station and bus stops have high visibility and very impactful as many Bangsar residents take public transportation to commute to and from work each day. Pillars around Jalan Travers are prominently wrapped with advertising messages here.

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