BFM 89.9 is the only radio station in Malaysia which is independently run. Touted to be an ideal station for marketers, it has a strong following of business leaders and top managers in various industries.
BFM the Business Station
What makes BFM 89.9 so popular is that it is a highly targeted radio station. Its main target market are personnel and executives in top positions. This includes Managing Directors, CEOs and those in the C-Suite level as the content are all catered for them.
Traits of BFM
Among the unique factors of BFM includes:
- Its content reaches more than 350,000 listeners every day
- it has more than 100,000 followers on Twitter
- more than 7.5 million podcasts have been downloaded
Advertising rates on BFM
Generally, there are 6 segments in BFM namely:
- The Morning Run
- Enterprise
- The Bigger Picture
- The Evening Edition
- Night Shift
- Bila Larut Malam
Each spot for advertising is 30 seconds. For each of the spots, it starts at RM730 per rotational 30 second segment. For the rest, the spots are:
- Enterprise – RM530 per spot and RM1,200 for live read
- The Bigger Picture – RM 480 per spot and RM1,200 for live read
- The Evening Edition – RM600 per spot and RM1,000 for live read
- Night Shift – RM390 per spot
- Bila Larut Malam – RM120 per spot
ROS packages
Besides that, you can advertise on their ROS packages that goes on between 6.00am to 12.00 midnight. On weekdays, the rate is RM14,400 per week with a minimum of 30 spots evenly distributed. For 7 days (Full week), it is RM13,300 with a minimum of 35 spots. For weekends, it will be between Thursday and Sunday with a minimum of 20 spots costing RM6,400 per week.
