Sarawak Local Radio — Kuching, Malaysia
Advertise on Cats FM
Cats FM is a Sarawak-based local radio station serving the Kuching market — Sarawak’s capital and largest city. Broadcasting a mix of English, Malay and Chinese content relevant to Kuching’s cosmopolitan multi-ethnic audience, Cats FM provides local community news, entertainment and programming that reflects the unique Kuchingnite identity.
Kuching Local Radio
Kuching’s community radio station — local news, entertainment and programming relevant to Sarawak’s capital city
Sarawak Capital
FM coverage across Kuching and surrounding areas — the commercial, administrative and cultural heart of Sarawak
Multi-Ethnic Kuching
Reaches Kuching’s cosmopolitan Malay, Chinese, Iban and multicultural community — unique East Malaysian audience
About the Platform
About Cats FM
Cats FM is Kuching’s community radio voice — providing local news, entertainment and programming that reflects the distinctly Kuchingnite culture and identity. Kuching is known for its exceptional food scene, multicultural harmony and distinct East Malaysian character, and Cats FM captures this local identity in programming that national stations cannot replicate. It serves as a community hub for Kuching’s diverse and proud urban population.
Listener Profile
Kuching residents across all communities — Malay, Chinese, Iban, Bidayuh and the diverse mix that makes Kuching one of Malaysia’s most harmonious multicultural cities. Listeners include professionals, civil servants, traders, students and families. Kuching’s government-heavy economy provides stable middle-class incomes, while its growing private sector adds entrepreneurial dynamism to the audience profile.
Advertising Formats & Options
30-Second Radio Spots
Multi-language audio ads tailored to Kuching’s multicultural audience — reaching Sarawak’s capital city consumers through their trusted local community radio station.
Programme Sponsorship
Sponsor Cats FM’s local news, morning show or community programming — deep local brand integration in Kuching’s primary community radio voice.
Kuching Food & Lifestyle Campaigns
Target Kuching’s passionate food and lifestyle culture — one of Malaysia’s most food-focused cities where local media is highly influential in dining, F&B and lifestyle choices.
Sarawak Events & Festivals
Leverage Cats FM’s events coverage for brand visibility at Sarawak Regatta, Rainforest World Music Festival and other major Kuching events that attract large audiences.
Best For
F&B, retail, property, automotive, education, government services and brands targeting Kuching’s stable, multicultural middle-class consumer market in Sarawak’s most commercially active city.
Kuching Food Capital
Cats FM reaches Kuching — Malaysia’s undisputed food capital. F&B brands benefit enormously from local radio in a city where food culture drives a significant portion of consumer spending and social activity.
East Malaysia Premium
Sarawak is systematically underinvested by West Malaysian brands — Cats FM offers direct Kuching market access to brands seeking growth in East Malaysia’s most developed city.
