Marketing Guide

Finding the best script for telemarketing

Do you have a team of telemarketers to make your calls for you but you are unsure of what they should say? Do you find yourself trying to write a script for them but is not sure if its effective?

Questions you should be asking

There are several issues that need to be addressed when it comes to telemarketing. Naturally, you will need to have a script that works and one that covers all areas. Among the questions you shod be asking include:

  1. Does your script sounds like a book?
  2. Can your telemarketer use it as a guide or just read it verbatim?
  3. Is there a way to make it less formal?

Getting the facts right!

Always remember that the script is a document which acts as a guide. It should not be the one that the telemarketer used to read and to find all the answers. Basically, the script helps the telemarketer to structure the pitch in a way that works for them and then convert a sales lead. Here are some pointers.

  1. Differentiate – You must be aware of what makes a good script and what does not.
  2. Its constantly evolving – Note that a sales script that your telemarketer use is one which is living. This simply means that it should be constantly evolving and adapting to changes. When you are designing your script, you must get everyone involved. The sales team or product designers would be the best place to start. After all, they are the experts!
  3. Keep it simple – the rule of thumb here really is to use simple language and terms. Jargons and technical terms will not work. It might make the telemarketer sound knowledgeable and intelligent even, but it would not work. Explanations should be brief and simple.
  4. Attract attention – Telemarketers should be given strong and powerful lines that can attract attention. After all, it is only their voice that the customer is hearing. There really is nothing else that can compel them to want to listen more. The selling point needs to be emphasized and given priority here.
  5. Feedbacks – Make sure that your script has all the elements that can derive more feedback from your customers and one which engages them in a conversation. The script should not sound one-way at all.
  6. Back up – always have a back up script if the main one does not work. You’d never know when your telemarketers need one.