Billboards are usually linked with outdoor advertising and few agencies in the Malaysian market have the expertise and the relevant industry know-hows in this segment like Gelumbang Jaya.
This is because when it comes to advertising, not many agencies are focused in outdoor advertising the way this media owner does.
Outdoor advertising is a very lucrative industry while it offers a whole new dimension of advertising for brand owners and corporations around the country. It is highly impactful when the ads reaches and touches the intended target market.
Billboards are among the most common and most popular media of advertising today especially in the urban cities and towns. This is because a majority of urbanites in the Klang Valley, Johor Bahru or Penang drive their own vehicles or use the public transportation to get from one place to another. Therefore, the use of billboards can be extremely beneficial if advertisers are looking to target this market segment.
Outdoor media can be highly influential as long as they are relevant to the person viewing it and this is the same with other media as well. As it has been found that the urban consumers are no longer confined to mass media like television and newspapers for information, these media are not as popular as they were. Instead, more urban consumers are travelling around on their vehicles which in turn make billboard advertising more appealing.
Gelumbang Jaya is one of the major billboard media owners in Malaysia. This company was established in 1984 and with more than 30 years experience in offering cutting-edge outdoor advertising solutions.
High profile and visible media owner
It now owns more than 600 high profile static and digital sites around the country. Offering all types of outdoor advertising-related solutions, Gelumbang Jaya has grown to become one of the leading media owners in this highly competitive sector, providing some of the most sought-after billboards and other outdoor advertising services to business and brand owners.
Major player in outdoor advertising
As one of the billboard media owners in Malaysia, Gelumbang Jaya offers a lot of options when it comes to this type of advertising. As outdoor advertising stands out as a powerful option for advertisers, Gelumbang Jaya is well placed to offer clients with the potential to capture the attention of everyone.
Among the objectives of Gelumbang Jaya are:
- Improve Corporate Image of clients
- Brand awareness and presence
- Offer strategic approach
- and several others
Services and products
Gelumbang Jaya has a long list of clientele who have all benefited through advertising with this media owner. The agency’s offerings include:
- Billboards – This is the flagship product of the agency. Their 96 sheets/ 10 x 40 boards are located in major and prime areas around the country.
- Spectaculars – This mainly involves out-of-door media. Besides billboards, smaller mediums that are strategically placed can be used by advertisers to capture the attention of its customers. Options in spectaculars include flyovers, rooftop panels, overhead bridges and unipoles, among others. There are more than 35 spectaculars offered by Gelumbang Jaya.
- Kelantan Concessionaire – In the state of Kelantan, Gelumbang Jaya is the exclusive outdoor advertising and marketing agency. There are over 80 sites around the state that are available for advertising which covers the likes of overhead bridges, billboards and unipoles.
- Shah Alam Expressway – Kesas Highway Concessionaire – Besides the state of Kelantan, Gelumbang Jaya holds the concession along Kesas Highway. This is one of the most prominent expressways in the state of Selangor with more than 300,000 vehicles utilizing it daily. Along the expressway, Gelumbang Jaya operates more spectaculars here which include 9 billboards, 51 vertical posters, 20 overhead bridges and 4 unipoles.
- Specialized media – This includes many types of media like outdoor structure, transit advertisemtns, directional signages, tri-vision panels and many more.
Gelumbang Jaya is set to ride on this landscape by offering advertisers more choices when it comes to outdoor advertising, focusing very much on billboards and public panels. Since 1984, Gelumbang Jaya has grown and expanded, acquiring relevant sites and locations for billboards. Today, Gelumbang Jaya operates more than 500 highly visible sites around the country.
Services and Products
Gelumbang Jaya is a media owner for outdoor advertising. Naturally, the agency provides all types of advertising and marketing spaces which are mainly found along primary roads. Through Gelumbang Jaya, advertisers will now be able to enjoy higher exposure for their ads as the agency only use high traffic locations to enact its billboards.
The billboard segment represents the main business model for Gelumbang Jaya.
This is where they offer the standard 96 sheeter billboards measuring at 10 by 40 feet. Where this is concerned, you will find Gelumbang Jaya’s billboards located along major expressways like the KESAS and NKVE. These billboards are the most standard sized products that are commonly seen and used by advertisers.
They are ideal for short to middle term advertisements which can be easily changed when needed.
The media owner is the outdoor advertising expressway concession for the KESAS highway which is one of the most highly utilized expressway in the Klang Valley.
It serves more than 300,000 vehicles each day through it 34.5 kilometer stretch that connects people from the city center to suburbs like Shah Alam, Sri Petaling and Klang.
Along this stretch, advertisers are able to choose between the 51 vertical posters, 9 billboards, 20 overhead bridges as well as 4 horizontal uni-poles.For clients who are looking for more impact using larger structures, Gelumbang Jaya provides UniPoles, Overhead Bridges and Wallscapes through its Spectacular Structures category. This is where you can place your large advertisements in a larger scale and at more specific spaces that can attract better attention.
The spectacular structures include Rooftop Panels and Flyovers as well in which they are all earmarked and determined to target a certain group. Today, Gelumbang Jaya operates and maintains more than 35 of these products.Apart from that, other products offered by Gelumbang Jaya include bus shelters, transit advertising, directional signage and neon signage, among others.
