There is no doubt that content is a necessity when it comes to marketing. What you want is to have it go viral. This simply means being rapidly circulated from one viewer to another.
The biggest challenge
Getting a user to view your content is challenging enough, what more asking them to circulate it to another user! But with the right content and messaging, this might just be your game plan. Once you have users liking your content and wanting to share them, you have got your money’s worth.
A combination of many things
A plan can get you this far, but it has to be strategized, well-thought-out, detailed and perhaps a bit of luck. When it comes to creating content, think of 2 main words.
- Worthy
- Beneficial
How worthy is your content?
This has to do with the time and effort of the user. You must have a title in your content for your user to want to know more. Is your content funny, captivating, any good, invoke emotions or all of the above? Does it touch the user to want to view more or to even click on it?
Does it benefit them in any way?
If they are going to share your content, what do they get in return? Some advertisers use tactics like ‘Share this with 2 friends and enjoy 5% off in your next purchase’. While giving the carrot might work at times, they are not always the best. If your content is interesting and resonates with them, they will want their friends to know about it because they share something in common.
The title will hook your users in
The title of your content is the first thing they will see. A compelling headline is what you want. A poor one will do you no favors even if you have the best video in the world. ‘How we were kicked out of 7-Eleven’ creates a feeling of intrigue. They want to know why, but it could well be a video ad for 7-Eleven themselves.
Emotions are your best weapon
When it comes to the messaging in your content, human emotions would be your best bet. Once you have moved your audience, they will want others to know about it. Get them excited or sad or even angry but as long as they feel something, they are prone to share it with others. Remember that cute cat videos are among the most shared clips in history.
Knowing who you are talking to
Ultimately, knowing your target audience is always crucial. Your content is created based on who will be watching and what are you trying to tell them. This will impose what you need to do next in terms of languages used, words used, talents who will be acting in the video and location where the content will be created.
