Kepong – Insights

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One of the suburbs with a vibrant community is Kepong. Located towards the northern part of the Klang Valley, it is reachable via the Jalan Kuching major road. In fact, Kepong is located around the border that divides Kuala Lumpur with Selangor.

Original towns of Kuala Lumpur

Like certain townships like Ampang, Kepong is also one of the few towns that have been around since the birth of Kuala Lumpur. It dates back to the 1860s and was one of the towns that came around due to the highly successful mining activities. During the Malayan Emergency, Kepong was one of the new villages which were very large.

Resident’s profile

Anyone in Kuala Lumpur will be able to tell that Kepong is predominantly a Chinese area. This is a natural fact since it was once the settlement of the Chinese immigrants who came here to mine tin. In recent years, Kepong has grown in reputation and stature where it has been given many makeovers across the major locations.

Vast developments in Kepong

Gone are the age-old buildings that use to line-up the streets around Kepong. Today, they are replaced with more modern and contemporary structures while rapid train stations are being built as well. In fact, Kepong has been identified as one of the best places to live in for families and modern couples.
While there are many new commercial areas and towns around Kepong being developed, it is also home to FRIM or Forest Research Institute Malaysia which is an integral green lung of the country. Unknown to many, FRIM is actually is the world’s largest and oldest re-created rainforest.

People in Kepong

There has been a lot of pre-conception about the people of Kepong where most would regard this location to be a place of vice including prostitution and gangsterism. It is commonly associated with the Chinese community who are at the middle to income group. However, recent developments have seen Kepong being transformed into a more high-profile location. This came about with the development of locations like Desa Park City and Bandar Menjalaray as well as Damansara Damai and Sungai Buloh, to name a few.

This basically means that there is now a growing group of people in the high-income category who buy properties here. Furthermore, there have been plans in place to bring the MRT to Kepong via the Sungai Buloh line which will surely be helping the movement of people more.

According to the Department of Statistics Malaysia, Kepong is still resided by most Chinese people. Kepong’s population is about 64,000 in 2010 and was expected to breach 75,000 in the next 10 years. The potential for advertisers here is that the residents of Kepong are quite old-fashioned. In fact, it has been reported that the families here would possibly date back to 3 generations. With the MRT coming to Kepong on one end and LRT on the other, the profile of the people here will only elevate in the coming years.

The Chinese in Kepong make up about 73.8% of the total population while Indians make up about 8.5%. Bumiputeras make up 0.8% and 0.4% are others. The rest of the people here (6.3%) are non-citizens. Furthermore, it is very easy to get to Kepong via road as it has Middle Ring Road 2 coming in from one end and the recently build DUKE highway on the other. Vehicles travel across Jalan Kepong on a daily basis that allow for billboard advertising across the entire stretch that comes in from Sungai Buloh all the way to the city center via Jalan Kuching.

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