BESRAYA HIGHWAY Advertising

Purchasing Power

Purchasing power is broad and functional, led by middle-income families, office commuters, industrial users, SME owners, students and daily drivers. Strong fit for necessity, mobility and household categories.

Ethnicity/Race

Mixed Klang Valley profile including Malay, Chinese, Indian and migrant worker communities, with residents, industrial workers, SMEs, students, office commuters and logistics users.

Prominent Roads

BESRAYA Highway, Sungai Besi Highway, KL-Seremban Highway, MRR2, Jalan Kuchai Lama, Jalan Sungai Besi and routes toward Seri Kembangan.

Local Businesses(Retails/Factories

Factories, warehouses, car workshops, petrol stations, convenience stores, wholesale businesses, restaurants, education centres, clinics and neighbourhood retail.

Cost of living

Moderate across surrounding suburbs. Residential costs vary by area, while food, retail and services remain practical for middle-income households and working communities.

Landmarks

Sungai Besi, Mines area, Kuchai Lama, Balakong, Seri Kembangan, Salak South, industrial parks and southern KL residential areas.

Highlights & Attractions

High-frequency commuter exposure, southern KL access, industrial catchment, residential density and logistics-friendly movement.

Population data

The surrounding southern KL and Selangor catchment serves a large urban population across multiple dense suburbs.

Traffic Flow & Movement

Traffic is heavy during morning and evening peaks, with strong weekday commuter flow, logistics movement and weekend retail traffic. The highway carries private vehicles, motorcycles, delivery fleets and commercial traffic connecting southern suburbs with KL.

Market Profile

Good for automotive, petrol, telco, F&B, property, education, logistics, retail, healthcare, finance, home improvement and neighbourhood-service campaigns that benefit from repeated commuter exposure.

Servicing some 3.9 million vehicles, the Besraya Expressway is designed as an alternate route for those traveling along the North-South Expressway. It connects Universiti Putra Malaysia in the Serdang vicinity, leading into the likes of Serdang and Bandar Tasik Selatan before reaching the city centre around Pandan Jaya.
DemographicsThe Bersraya Expressway is a 28.3-kilometer expressway which is used mainly by the residents around the southern region of Kuala Lumpur.It mainly connects the people of Serdang, Seri Kembangan and Bangi towards the city center where they travel daily from home to work and schools. Besides that, this highway is used as a connecting link to and from the North-South Expressway, southern section.The Besraya Expressway is located within the enclave of the Klang Valley. It offers an important access for public and private vehicles to travel along the southern rim of Kuala Lumpur, connecting the likes of Serdang and Seri Kembangan with the city center.The BESRAYA Highway, also known as Sungai Besi Expressway is one of the major highways in the Klang Valley. It is among the busiest and major roads that connect various towns and cities coming in from the south.

The Besraya Stretch

This highway comes in from the south of Kuala Lumpur, connecting the towns of Serdang into the city centre and passing by the likes of Seri Kembangan along the way. It starts around the Universiti Putra Malaysia area and then into Seri Kembangan.

Connecting other highways

Around the UPM area, it connects into the Kajang Dispersal Link that goes into Balakong and Sungai Long. It is also connected to Sungai Besi through the North-South Expressway (PLUS). Meanwhile, it is connected to the Middle-Ring Road 2 by coming through in Bandar Tasik Selatan and also through Kuchai Lama.

Media spaces along the way

With thousands of vehicles travelling on Besraya Highway daily, billboards are enacted at many locations along the way. This also includes Overhead Bridge boards along interchanges including that in front of The Mines 2.Besides that, large posters are seen at toll plazas and also along with the shops. There are also media boards installed on lamp posts along with the dividers.

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TWINPOLE

2 sided Twinpole Billboard – Sungai Besi

Salak South town with views towards Sungai Besi, Besraya Highway and MEX gives advertisers access to a layered Kuala Lumpur transport corridor. It reaches local residents and drivers moving between city and southern routes. Salak...

HighwayUnipole

Billboard at BESRAYA HIGHWAY [KG PANDAN]

The Besraya Highway unipole at Kampung Pandan reaches drivers moving between Ampang, Pandan, Cheras and Kuala Lumpur. It is a practical road corridor with commuter traffic, residential movement and strong links into the city centre....

Unipole

Billboard at MRR2 [NEAR AMPANG MOSQUE]

The MRR2 unipole near Ampang Mosque reaches traffic moving through a strong residential and religious-community corridor. It captures Ampang residents, families, commuters and drivers using MRR2 to connect with Pandan, Setapak and wider Kuala Lumpur....

Freestanding BillboardHighway

Freestanding Billboard Besraya Highway Side A

The Besraya Highway Side A freestanding billboard faces traffic toward Seri Kembangan and Balakong, with approximately 7.5 million traffic per month. Its position between The Mines Shopping Mall and Palace of the Golden Horses makes...

HighwayOHB or Overhead Bridge flyover billboard

Overhead Billboard Besraya Highway

The Besraya Highway overhead billboard sits between The Mines Shopping Mall and Palace of the Golden Horses heading toward Seri Kembangan and Balakong, with approximately 7.5 million traffic per month. The site gives brands a...

Rooftop Billboard

Roof p Billboard Jalan Sungai Besi Serdang

Jalan Sungai Besi Serdang Rooftop Billboard The rooftop billboard on Jalan Sungai Besi, Serdang is a 4-star site facing Besraya Highway with approximately 250 meters viewing distance. Its vicinity includes UPM and Mines Shopping Complex,...

TWINPOLE

Twinpole Sungai Besi Kuala Lumpur

Salak South town also works as a practical neighbourhood advertising point because it connects Besraya Highway, MEX, Sungai Besi and Kuala Lumpur routes. The location can serve both city-bound and outbound audiences. Salak South Local...

HighwayUnipole

Unipole Billboard(2 sided) – Besraya Highway – Kg. Pandan

Capturing movement along Besraya Highway near Kg. Pandan and the MRR2 exit, this two-sided unipole reaches motorists connecting southern Kuala Lumpur with Sungai Besi, Serdang, Balakong, Ampang and cross-city routes. With approximately 5.99 million traffic...

Rooftop Billboard

Wall Mounted Billboard Jalan Besar Sungai Besi Serdang

Jalan Besar Sungai Besi Wall Mounted Billboard The wall mounted billboard on Jalan Besar and Jalan Sungai Besi is a 4-star rooftop-style site facing Besraya Highway, with about 250 meters viewing distance. Located near UPM...