Jalan Imbi Advertising

Purchasing Power

Purchasing power is very strong, supported by tourists, executives, shoppers, office users, hotel guests and late-night entertainment visitors.

Ethnicity/Race

The corridor serves tourists, shoppers, office workers, hotel guests, students, retail staff, restaurant workers, nightlife visitors and Kuala Lumpur’s mixed urban communities.

Prominent Roads

Prominent roads include Jalan Imbi, Jalan Sultan Ismail, Jalan Hang Tuah, Jalan Pudu, Jalan Tun Razak, Jalan Bukit Bintang and SMART Tunnel-linked routes.

Local Businesses(Retails/Factories

Local businesses include malls, hotels, restaurants, cafes, convenience stores, beauty outlets, entertainment venues, offices, tourist services and advertising sites.

Cost of living

Cost of living is high due to Golden Triangle location, shopping malls, hotels, transit access and premium commercial frontage.

Landmarks

Landmarks include Berjaya Times Square, Imbi Monorail Station, BBCC nearby, hotels, shopping streets, restaurants and Golden Triangle commercial buildings.

Highlights & Attractions

Highlights include Golden Triangle visibility, Berjaya Times Square frontage, strong tourist movement, transit access and near all-day commercial activity.

Population data

The catchment includes Bukit Bintang, Berjaya Times Square, Imbi commuters, hotel guests, tourists, office workers, shoppers and motorists entering central Kuala Lumpur.

Traffic Flow & Movement

Traffic on Jalan Imbi is consistently heavy, especially near Berjaya Times Square, Imbi station, Bukit Bintang approaches, Jalan Sultan Ismail and links toward Jalan Tun Razak and Pudu.

Market Profile

Jalan Imbi is suitable for outdoor advertising, hotels, F&B, retail, entertainment, beauty, convenience services, tourist services and brands targeting high-footfall city traffic.

Jalan Imbi Available Advertising Medium

Despite the medium distance stretch, Jalan Imbi provides a variety of advertising medium. Along Jalan Imbi, there are lampposts enacted on both sides which could be used for smaller panel advertising. The KL Monorail serves this road where there is a station located in front of Berjaya Times Square. The Imbi station here provides advertising on the pillars while taxi and bus stands along the road are used as well.

Working Executives making strong buying power in Jalan Imbi area

Jalan Imbi will be a road where buying power for ad spaces is at its highest. This is because Jalan Imbi provides access to working executives and tourists all throughout the day. Hence, advertisements here will have extremely high impact and effectiveness that will influence the demand for these spaces.

Traffic Conditions in Jalan Imbi

The traffic flow along Jalan Imbi is extremely high throughout the day. In the mornings, people use this road to get to work and home in the evenings while other times will have tourists and people coming here to the shopping malls. Since being converted into a one-way street, Jalan Imbi has become one of the most important roads in Golden Triangle because it connects and ensure smooth traffic flow for vehicles coming into Bukit Bintang and the surrounding areas. It can be assumed that Jalan Imbi experiences peak to super peak traffic conditions throughout the day.

Jalan Imbi in Golden Triangle Area

During the morning and evening rush hours, traffic condition at Jalan Imbi is at its super peak while it continues to be peak during other hours. It is very common for traffic flow to be super peak in Jalan Imbi even until late at night especially at the Jalan Sultan Ismail-Berjaya Times Square intersection where traffic is channeled out towards Jalan Hang Tuah, Jalan Pudu or towards Jalan Tun Razak via the Kampung Pandan roundabout while vehicles use this access to get to the SMART tunnel to travel towards the southern part of Kuala Lumpur.

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DOOH(Digital Billboard)

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