LINKEDUA Advertising

Purchasing Power

Purchasing power is strong from Singapore-linked travellers, commuters, logistics operators, business users and Johor premium townships.

Ethnicity/Race

The corridor serves cross-border workers, Singapore travellers, Johor residents, logistics users, tourists, bus passengers and commercial vehicles.

Prominent Roads

Prominent roads connected to LINKEDUA include the Second Link Expressway, Tuas checkpoint approach, Malaysia immigration access roads, routes toward Iskandar Puteri, Gelang Patah, Bukit Indah, Nusajaya, Johor Bahru and the North-South Expressway southern links. It also ties into the wider Iskandar Malaysia road network, so the catchment is not only checkpoint users but also industrial parks, residential townships, logistics operators and leisure travellers. The corridor is especially valuable for long-distance and cross-border movement because vehicles tend to pass with clear intent: work, trade, travel, shopping, airport access or business visits. Adjoining roads matter a lot because delays or route choices often depend on checkpoint flow.

Landmarks

Malaysia-Singapore Second Link checkpoint, toll plazas, logistics routes, Iskandar Puteri access, industrial zones and Johor premium township entrances.

Traffic Flow & Movement

LINKEDUA, also known as the Malaysia-Singapore Second Link, is a heavy cross-border route rather than a normal neighbourhood road. Traffic is shaped by immigration checks, long weekends, public holidays, freight movement, Singapore-bound workers and travellers heading between Johor and Tuas. It can feel smooth during off-peak periods, then suddenly build up when checkpoint queues, factory shifts or holiday travel kick in. The road is important because it carries private cars, buses, motorcycles, logistics vehicles and commercial users who are moving with purpose, often across an international border.

Market Profile

Good fit for petrol services, logistics support, travel retail, convenience, F&B, vehicle services and cross-border visibility.

LINKEDUA refers to the Malaysia-Singapore Second Link. It was built in 1998 as an alternate route for vehicles looking to avoid the traffic congestion faced at the Causeway link. Today, LINKEDUA plays a crucial role as the connecting access for more than 1.9 million vehicles that travel between Singapore and Johor.’

Route

The LINKEDUA bridge starts from Johor in Senai and then stretches to a 47-kilometer journey into Singapore where it stops at Tanjong Kupang. From Johor, LINKEDUA is connected with the North-South Expressway via Senai North or through Pasir Gudang Highway while the Ayer Rajah Expressway connects Singapore to this bridge.

Demographics

The main group of people using the LINKEDUA are those who travel every morning into Singapore for work and school. This usually starts early on weekday mornings, sometimes as early as 5.00am while a majority of them travels back to Johor in the evenings while families and visitors use this at other times, including weekends.

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LINKEDUA Advertising

Purchasing Power

Ethnicity/Race

Prominent Roads

Landmarks

Traffic Flow & Movement

Market Profile

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