The use of social media for marketing is unprecedentedly effective. This is what modern advertising is all about. While many are going about still trying to get their brand messages on television and radio, we have ventured into digital marketing long before. That puts us in the prime position to push your brand further up the competition and to have your messages known to your target audience.
Proven track record
Today, almost anyone who has some form of experience in social media marketing claims to be a digital marketer. NOT US! We let our records speak for themselves. Our clients who have used our social media marketing tools and strategies have nothing but GOOD WORDS for us.
We have generated leads for them with a high percentage of conversion to sales numbers. We don’t claim to be digital marketing specialists but we are definitely your SOCIAL MEDIA MARKETING PARTNER.
Why should you use our services, you might ask? Remember that we will not only help you succeed in Facebook marketing, we make sure you do. Below are the reasons why!
Get your target audience right!
The most significant reason why you should work with us is that we want you to be seen where your target audience is. Social media is the modern-day television. Users are checking Facebook several times per day. There is now more Facebook users than entire China’s population. We want to help you capture some of the 22 billion ad clicks recorded annually on Facebook. We will help you find your audience in this large Facebook world.
Affordable advertising rates
As a media, advertising on Facebook is cheaper and affordable. At some point, it is almost free of charge. The only challenge is, where and when should you advertise. You can literally post your ads on Facebook through a click of a button.
Our expertise and experience tell us that you need to have the know-how on what message to send out and who to send it out to which will ensure that your ads are effective. This is where we come in. We don’t want you to waste your marketing dollars. For every RM1 spent on FB ads, we will help you capture as many leads as possible.
Media rich advertising
There is nothing more effective than visuals in advertising. More than 90% of ads shown on Facebook are images and videos. This is used not only to capture your audience’s attention but to get to the right audience as well. We have a team of professional video editors who have created short films for our clients.
This is cultivated through years of experience where we know what types of videos are effective and who likes to view them. In fact, we have data to show that some of our videos have reached record highs.
Demographic data and targeting
We are not only concerned with demographics like age and gender here. When we help you with your campaign, we ensure that you cover all areas. We will help you in determining the behavior of your customers (and target), their interests, connections with all types of disciplines, languages spoken and written, locations and such. In other words, your ad could potentially reach just about anyone you can imagine, be it the Prime Minister of Malaysia or the President of Singapore.
Drive your campaign home
95% of visitors to a web site (or your FB page) would not remember you once they leave. Our marketing strategy involves re-marketing which is often overlooked by many agencies.
What we do is to drive your campaign home by pushing your visitors back to your site after they have left. Once they are on your site, their particulars are captured and then we will help you to re-educate them so that they do not forget you. In fact, we use all avenues possible to drive them back to you through FB ads.
This is by far one of the most important facets of FB advertising. We will help you do the following:
- Identify your ideal customer. This is where we will simulate various programs and strategies that help you find out who your potential and ideal customers are. This includes their behavior, interests and demographics
- Reach them. We will then help you reach your customers by identifying the location that they are in. We will blast your ads to them and then capture the leads accordingly.
- Conversion. While we do not convert the leads, we will be kept in the loop on the conversion rates from your end.
- Using the current set of customer profile, we will then re-market to those who were not converted. Meanwhile, we will duplicate the same customer profile in another location to generate new leads
What does it all mean?
Ultimately, what we bring to the table is not only a marketing campaign but one which can be effectively adopted and launched. We customize your campaign based on your products and services.
We understand what your brand identity entails and build the messaging around it. We use what we have learned in the past, enhances it, communicate to you and after agreeing with you, we will launch it together with you. It is your success in Facebook advertising that we are targeting and we are sure we can help you get there!
Facebook maintains as a social network with the highest number of users. With over 2.4 billion active users every month, there is no reason why any brand should not use Facebook for marketing.
Not everyone knows how to use Facebook
A user on Facebook is different from running your business on this platform. If you have used Facebook for more than 10 years, it does not mean you are able to conduct a successful business there. Without the right strategy and content, a business will fail on social media. In fact, if Facebook is used wrongly, it could even drag the company down.
That’s where we come in
We have been in the digital marketing sector for over 2 decades. Our expertise and industry experience run deep into all facets and we were the pioneers that used social media for marketing. As such, we believe we are the best when it comes to Facebook marketing.
Over the years, we have created Facebook campaigns for large and small companies, helping them to reach their target audience using the most appropriate content. We can help you on Facebook in more ways than you can imagine.
How do we do this?
Our Facebook marketing process is an effective cycle that has been tested and proven. Our model has been adopted in companies coming from various industries.
- Business Analysis – We start by first understanding your business and marketing objectives. We have ventured into various industries. That means we are able to understand how your business works. More importantly, it helps us to understand what you intend to do on Facebook.
- Target Audience – Your target audience is the most important factor in Facebook marketing. We must ascertain who are you trying to reach and what do you want to tell them. This will give us a clear indication of what to do in the next stage.
- Content – After that, we will look at your Facebook page and evaluate the content. This is where we ensure that only relevant information is delivered on your Facebook page. It is not only about posting and sharing but putting out information that your followers are interested about.
- Design – We will then work with you to design what you should post. Whether it is an image, an infographic, a video or just text, we ensure that all the content posted on your Facebook page follows a set of consistent messaging. This is to ensure good brand recall.
- Strategy – This involves working out a schedule of when and what to be posted on your Facebook page. It also covers how we will spread the messages across through cross-platform advertising and other methods. On top of that, we will work towards gathering more followers and ‘Likes’.
- Follow-up – Using analytics tools, we keep track of what is going on in your Facebook page. We will gauge the effectiveness of certain areas and continuously find ways to engage your target audience.
- On-going – Once your campaign is underway, we do not stop there. We ensure that there will be constant engagement with your target audience. For this, we can build a robust and effective response system that will attend to the posts of your followers to ensure they feel associated and appreciated.
Growing your business is our priority
We are committed to not only build your business and brand but to grow it to greater heights. Our priority will always be to have your best interest fulfilled. Through Facebook, we can expand your reach to a larger audience who are interested and could potentially propel your business grow faster and more effectively.