Since 2020, there have seen a lot of changes and advancements in every industry imaginable. The marketing world experienced tremendous growth, especially in digital platforms. Moving forward, what would be in store for 2023 and what strategy should you adopt (if you haven’t already done so)?
Content is still king
Content marketing took center stage in the last 5 years or so and it will continue to do so in the coming years.
If you are looking for conversions through digital marketing, you will find at least six times more if you use content marketing.
Having a content strategy is not about flooding the market with information about what you have to offer but more about knowing what to tell and how to tell it. With a good content strategy, you can engage your audience better and with maximum impact mainly because:
- You are creating content that they are interested in (and need)
- You try to understand what they expect
- Use the right format that is suitable for your audience.
Interaction and Engagement are the keys
If you have been thinking about venturing into new (and not so new) technologies like Augmented Reality, 2023 would be a good time to start.
What your audience get is to experience virtual objects within their vision capabilities through AR.
AR has grown to become one of the most popular tools in marketing and many is seeing it as paving the way forward into VR or Virtual Reality.
With AR, your customers can now immerse themselves into a world that you have simulated and created.
Basically, they can find out more about your products in areas and ways that were not possible before this.
Furthermore, AR and VR have long been used together with AI (artificial intelligence) and you can be assured that they will be working closely to create content that is more interactive.
Just look at how far Chatbots have come ever since.
Always tell the story right
Storytelling is no longer just art but one that you must take a more scientific approach to.
In telling stories, you want to appeal to your audience through their human side and pick on their emotions too.
Telling stories that are human-driven would require some background research as they must be data-driven too.
In other words, you want to tell a story that is related to what your audiences are experiencing currently.
An example of this would be to create content that promotes national unity as the country heads towards Independence Day as there has been a lot of negative press in the last few years.
Video content continues to lead the way
If you have yet to use video in your marketing campaign, then you will surely be losing out on the competition.
It is extremely easy to create videos and post them online but now is the time to think about using podcasts in both audio and video too.
This way, you can now target those who are static as well as those who are on the go.
Content on podcasts has grown exponentially in the last 3 years mainly due to the pandemic and that is not something you can afford to not use.
Customers have found podcasts to be addictive, informative and engaging. That would be something you must be aware and take note of! Meanwhile, there is no other platform that is more impactful than videos if you want to tell a good story. The very nucleus of viral marketing is in videos, PERIOD!
Putting it all together
For the coming year, start with an INTENTION to meet your customers’ needs and expectations. Use customer intention as a Parameter for your business to focus on this coming year.
When you know why your customers need something and their intention for such needs, you will know what content to churn out.
