In digital marketing, you cannot avoid tracking everything. From your customer’s time spent on your site to the cost, it takes to generate a lead, from the time taken to market a product to the purchase frequency of a customer. Basically, anything can be measured and everything has a number to it. But should you be measuring everything?
Metrics are crucial for your campaign
The calculation will be endless. When it comes to metrics, you have a lot of data to work with. But it is the significant ones that really matter for your business. You can easily find out the number of ad-views or clicks but are those really that important? They are important but not crucial.
Your customer’s journey
Marketing metrics give you a clearer picture of how well your campaign is performing. What you want to do with these tools is really to:
- Find out what the activities are in your website (or any other digital platforms)
- Your customers’ experience when they are at your site. In doing so, you understand their journey from start to end.
- Which content is the ones that are driving the sales, ie: influencing the purchase decision (and in the process, identifying which ones are not).
The few most important metrics
Google Analytics, Woopra, LeadFeeder and FoxMetrics are some of the known platforms that provide such tools. Collectively, you could have all types of different metrics at your fingertips but the few that you might really be interested should be:
- Cost per lead – This is very significant because you get to identify how much it cost you to get a lead. From there, you can calculate how much it cost for the lead to be converted into a purchase.
- Conversion rates on the landing page – Your future content on the landing page will depend on this metric.
- Bounce rate – This is essential to help you strategize on areas such as retargeting and why they are leaving your site.
Which marketing metric is most suitable for your business?
The above are just a few of the more important metrics you can use. Depending on what you sell and who you sell to, there are others that can be equally as important. We will work directly with you to identify which metric is most suitable and how to use these data.
