The digital revolution took the world by storm and to date, marketers from around the world has used online media in all types of campaigns and marketing activities which are highly impactful and effective. Whether you are a new brand in the market or a fully-established name in your industry, the online platform continues to provide new opportunities that can determine the success of your campaigns.
Check out our comprehensive marketing guide here which is fully focused on the online platform. We have taken great lengths to find the best online marketing sources to help you with your campaigns. This is where you will find the most relevant resources to help you decide which online media to use, how to use them and reach your target audience better. Read about what others have done and how we have succeeded in our online marketing campaigns for our clients across the world.
Email marketing is one of the oldest forms used in digital marketing. While there are more sophisticated and so-called ‘effective’ platforms used, email is still
The way your target audience use ways to avoid watching your ads has not changed much since the days of the television when they would
If only digital advertising is as straightforward. In whatever strategy you implement, you need to know where your money is going. Ad tracking is one
Hashtags, typically the one most important word in social media marketing today. The # symbol is possibly the most iconic and recognized in the 20th
Your customer experience is one that you must emphasize if you run any form of digital-related business. This is more evident now that automated services
Online advertising has always been a challenge for most marketers. Banner ads, email marketing and SMS are tools of the past and now it is
When ads are shown on a website that is related to the content of the page, it is called contextual advertising. Traditionally, this was done
So, you know the power of video advertising and have built your team around creating cool clips for your brand. What’s next? Do you flush
Almost half of the account managers who use Google Ads have ABSOLUTELY no idea if their marketing campaigns are working. This is because they are
When you create content and experience on your website which is tailored to them, it is called inbound marketing. This is the direct opposite where
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