Billboard advertising relies heavily on visibility. This is why many billboard media owners enact their boards high above the ground so that they can be seen from a large radius. Vehicles traveling towards or pass a billboard from far would be able to see the billboards.
A unique option for billboards
This option is ideal for highways and major roads as there are spaces available on both sides. What then would be the available option if empty land is not available? For billboards to be visible and impactful, they can be installed on rooftops which can then be seen by both vehicles and pedestrians alike. In order to do this, several factors need to be considered that include location, licensing and approval. Below are some of the top locations that are best used for rooftop billboards.
High Impact on Main Roads
Major roads that travel across main areas of city centers would be ideal to install rooftop billboards. This include:
- Jalan Tun Razak – Known as one of the longest roads in Kuala Lumpur, it starts from the Pudu area all the way to the Putra World Trace Centre vicinity. Along the way, vehicles pass by several buildings like Wenworth Hotel in Pudu and Megan Phileo Promenade (around Jalan Yap Kwan Seng). These are stretches of Jalan Tun Razak which are elevated which makes billboards on the rooftops here easily visible. Another location with good visibility is at the Fraser and Neave Park with many rooftop billboards currently operating.
- Maju Expressway – Most of the Maju Expressway in the city center is elevated. They pass by the likes of VIVA Shopping Centre, Nirvana Building, Miharja Flats and Kompleks Sukan Negara.
- Middle-Ring Road 2 – The stretch along Pandan Indah is constantly congested while it passes by several low-rise buildings and shoplots, making them ideal for rooftop installations. This is most evident along the Ampang-Melawati vicinity as well as around the Malaysian Insitute of Art building.
- Federal Highway – The most popular highway in the Klang Valley, it is running out of spaces for standard billboards. However, buildings on both sides could potentially be used for their rooftops most notably, the buildings around Jalan 222 leading all the way to the Hotel Armada area.
- Jalan Sultan Ismail – The entire stretch of shoplots where the Bukit Bintang McDonalds’ is located can easily be converted to look like London’s Picadilly Circus or Tokyo’s Shibuya Crossing. At the moment, there are only a handful of billboards which enjoy high visibility.
