Serdang is a township located adjacent to Seri Kembangan. It is the connecting town between suburbs like Cheras with Seri Kembangan and into Cyberjaya and Putrajaya. Serdang is one of the oldest towns in Kuala Lumpur where it has a large community of Chinese population.
Off the coast of Besraya Expressway
Accessibility to Serdang is via the Besraya Expressway as well as from Bukit Jalil via the NKVE. Besides that, you can get into Serdang through Seri Kembangan via the LDP or Lebuhraya Damansara-Puchong. At the moment, Serdang is not connected via any train service. As such, it is very much on private vehicles and public buses.
Insights and demographics
The main road that cuts across Serdang town is one that is always congested throughout the day, most notably during the rush hours. This means that billboards and digital panels would have the highest impact along this road. As the population of Serdang and mostly of Chinese descent, it would be most appropriate for advertisers targeting this audience. The T-junction in front of Public Bank is one with very high visibility while the roads turning into Bukit Jalil are constantly packed with vehicles as well which means that it would be ideal to advertise along those roads.