In order to develop an efficient and effective B2B marketing campaign, designers need to think out-of-the-box. In short, it means be creative and imagery. But most designers face one same dilemma “How to ensure that the creative idea is within the context of the campaign?”
Bear in mind that creative messages make or break your business. Creativity is one of the most important factors that will determine the effectiveness of your marketing campaign especially during economic downturn.
The most creative message has the ability to standout among the competitors and also achieves maximum exposure.
The question is how do you evaluate your campaign and ensure that it stands out from the bunch of same campaign? You need a creative and unique campaign to appeal to the masses. Here are some top tips to evaluate whether you are on the right track.
Tip 1: Create campaign with a set of logical process
The very first step before you execute your campaign is to determine the key performance indicators (KPIs). The process generally provides a logical narrative as it is based on ergonomic principle.
Director of Birddog, Scot McKee said once that designers could communicate effectively and logically in a creative and unique way. “Creativity is the step from logic to magic”, commented Scot.
Tip 2: Understand and identify the nature of your audience
When you develop a marketing campaign for your product, service or brand, think from customers’ point-of-view. Are you sure that the campaign itself is effective enough to be talking to the prospects and target audience?
You need to ensure that your message and idea is relevant to the prospects. An effective message that attracts the prospects is when you provide a solution in a creative way to the audiences.
After determining the right message and process for your audience, you need to test it and record the number of responses. Evaluate the effectiveness of your campaign before executing it for real.
Tip 3: Ensure that it is relevant
Your company’s target is to develop a creative message and ensure that it is workable amongst the audience. However, you need to ensure that the
message is relevant and also within the context.
When you create a message for your campaign, consider other factors such as which publication that it will appear on. For example, if your message is meant for the traditional publication magazine, mock it up with the relevant publication.
Tip 4: Digital revolution
In today’s business world, you need to revamp your campaign and ensure that some of the elements go digital. Digital revolution enables effective interaction and also can reach the customers globally.
Besides that, you can also create a professional looking website to communicate with your prospects and customers. Going digital also meant that it helps to enhance the traditional forms of advertising.
Tip 5: Focus
In order to evaluate your campaign successfully, you need to form a focus group to help your brand, product or service to get an objective view as well as to evaluate the success or failure of your campaign.
However, bear in mind that there is no right or wrong answer provided by focus groups. They can only give you different set of opinions and views for reference.