The exciting thing about advertising at entertainment outlets is that you can ride on the traffic of the location and reach out to the target market there.
Fun and parties
Malaysians are very creative when it comes to entertainment. Besides the usual places where nightlife happens, there is a wide range of other choices too that include sports and music. Hence, advertisers get more options to pick and choose from.
Nightlife and pubs
The word entertainment always draws a comparison with drinking and partying. This mostly involves the clubbing scenes which is most popular among urbanites. Among the top places that can be considered include:
- TREC – The latest happening place in Kuala Lumpur that houses many pubs and clubs including the international Zouk KL. Posters and billboards around here would be ideal.
- Changkat Tong Shin – This stretch has often been one a popular hangout for both locals and foreigners.
- Sri Petaling Enclave – One of the up and coming locations with many places to drink and food too.
Movies and Music
Among the many OOH options, one of the most popular and by any means effective would be through cinemas.
- GSC and TGV cinemas – 2 of the biggest cinema chains in Malaysia, advertising in movies, digital posters are feasible options.
- Karaoke – Redbox, Loudspeaker and Neway are among the leading names that draw families to sing their hearts out.
Sports and Action
One of the major activities that Malaysians love to indulge in is sports. Advertisers can target this segment at locations and premises for the games.
- Futsal and Badminton courts – Ideal for sports brands, isotonic drinks and active gear. These 2 sports are among the most popular and loved by Malaysians from all walks of life and they are played by people from every community.
- Extreme Sports – Rock climbing gym such as Camp5 and MadMonkeyz cater to this group of enthusiasts.
- Escape Room – This internationally-acclaimed puzzle-solving game draws crowds of youngsters and young adults.
Venues and stadiums
When it comes to locations, stadiums and sporting venues often work very well for advertisers. This is because they are able to attract large crowds who come together with a specific interest, spending hours together in a group.
- Sunway Lagoon Waterpark – The premier waterpark in Sunway is a common attraction among locals and tourists.
- Bukit Jalil National Stadium – Home to one of the largest stadiums in Asia, it hosts international sporting events, marathons and mega sales.
