KKIA Kota Kinabalu Airport PUBLIC CONCOURSE LEVEL 3
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As travellers and companions move through KKIA’s upper public concourse, brands can reach people before security, departure activity or airport meeting points divide the audience. This level works well for broad visibility because passengers, send-off groups and airport users may all pass through the same shared space.
The audience can include domestic flyers, Sabah residents, tourists, business travellers, families, students, airport workers and retail users. Suitable campaigns include travel, telco, banking, insurance, F&B, hotels, attractions, convenience retail and payment apps. The message should be easy to absorb while people walk, wait or orient themselves.
Ketika pengembara dan pengiring bergerak melalui public concourse atas di KKIA, jenama boleh mencapai orang sebelum keselamatan, aktiviti departure atau titik pertemuan airport memecahkan audiens. Level ini sesuai untuk visibiliti luas kerana penumpang, kumpulan penghantar dan pengguna airport mungkin melalui ruang bersama yang sama.
Audiens boleh merangkumi flyers domestik, penduduk Sabah, pelancong, business travellers, keluarga, pelajar, pekerja airport dan pengguna runcit. Kempen sesuai termasuk travel, telco, perbankan, insurans, F&B, hotel, tarikan, runcit kemudahan dan aplikasi pembayaran. Mesej perlu mudah difahami ketika orang berjalan, menunggu atau mencari arah.
当旅客和同行者经过 KKIA 上层公共大厅时，品牌可在安检、出发活动或机场会合点分散受众前接触他们。此楼层适合广泛曝光，因为乘客、送机人群和机场用户都可能经过同一共享空间。
受众包括国内飞行者、Sabah 居民、游客、商务旅客、家庭、学生、机场员工和零售用户。适合旅游、电讯、银行、保险、F&B、酒店、景点、便利零售和支付应用。信息应在人们行走、等待或辨认方向时也容易吸收。
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